How can your practice use Facebook and Twitter to get referrals?

fbtwit-referrals-600x340

Even if you don’t use Facebook or Twitter, I’m sure you are aware of what they are. If you happened to live under a rock for the last few years, Facebook and Twitter are websites people and businesses use to share what’s happening on a day to day, hour to hour, and yes, even on […]

10 Tips To Grow Your Dental Practice

top-10-grow-dental-practice-600x340

Most dentists I talk to have a strong desire to grow their dental practice. Many have even hired so-called SEO guru’s, website designers, local ranking experts, and consultants, but with very little success. With the competitive landscape for most business niches, dental is no different. You can’t have a piece meal marketing approach. You must […]

Google Plus for Dentists

google-plus-600x340

Does your dental practice have a Google Places listing (also known as Google Local Listing)? If so, you have probably noticed that your listing has changed to a Google Plus listing. Before you panic, understand the differences between these Google platforms and evaluate which profile is best for your practice. 1. Google Plus Local: http://plus.google.com/local […]

Share information without fear

cdc-blog-guide-600x3400

The Center for Disease Control and Prevention (CDC) has developed a helpful and user-friendly guide to social media writing. Social media can help you reach your patients when, where and in a manner that is convenient to them. You can easily reach an audience of hundreds or thousands of people with a single click. The […]

Blogging for Dentists

blog-dentist-600x340

Does your dental practice have a blog? A blog is an online tool that can be used to share information, news, and events. Blogging is a free and highly effective way to advertise your dental practice and connect with patients. A main benefit of blogging is that it provides an opportunity to show current and […]

Visualize Your Professional Network

yournetworkfeatured

LinkedIn’s new InMap tool is a color-coded map of your professional connections that allows you to visualize groups such as employers, college classmates, friends, or other industries you’ve worked in. InMap automatically groups these contacts using some math and then you can assign labels to the color groups. I don’t know about you but I find it much easier to grasp connections by viewing a graphic rather than seemingly endless lists.

The Social Life of Dentists

dentist_social-page-600x340

By now it’s not news to anyone that the internet has transformed everything from the nature of interpersonal relationships to the way goods and services are sold, delivered, experienced, and used. This post is the first in a series that looks at how these phenomena are specifically affecting practicing dentists today. In particular, we highlight […]

Facebook Business Page: Do I Really Need It?

facebook-page-600x340

One of the questions asked often is:  “I already have a Profile page on Facebook, do I really need a Facebook Business Page?” That’s sort of like the question (in dentistry) “Do I really need to floss?” You know the answer ….Only the teeth you want to keep!! Originally, Facebook was only for making connections, […]

4 Social Media Myths

social-networking_322x182

Social media is the buzz word in marketing. You can be watching TV, eating in a restaurant, or on your computer and you will see or hear some mention of a social networking site. It may be Twitter, Facebook, YouTube, LinkedIn, Blogs, or another of the many social platforms. Whether you are on the social […]

7 Marketing Strategies: Then and Now

A-Long-Way

In the late ’60s, Virginia Slim cigarette ads used the saying: “You’ve come a long way, baby!” I don’t think there’s a more targeted saying that could be used to describe marketing as we know it today….from even just a few years ago. Traditional marketing meant direct mailers, print ads in magazines and telephone books, […]