What makes a sign GREAT!

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Our research shows that 44% of the people on the floor have become aware of a new business because of signage. One of the keys to effective signing is that Attendees walking down a given aisle only have a 20 degree cone of visibility. This means that signage that is parallel to the aisle is […]

Marketing 101: Be Unique to Make your Dental Practice Stand Out

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Your brand is not just a logo – it is commonly defined as your customer’s experience with your dental office. A brand is what your customers think of you and IS a reflection of everything you do: the way you send emails, your website, your Tweets, how you describe your business, and the logo on […]

e-Reminders Reduce Missed Appointments

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No one needs to tell you that time is money and nothing undermines your practice productivity more than missed appointments. The good news here is that technology, when properly implemented, can reduce your practice no-shows substantially. E-reminders, that is reminders sent via email and/or text message, are much more effective and less costly than postcards […]

Dentists: Here’s Why You Need To Be On Google Plus

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A few days ago, a dentist contacted me wanting to know about this “google plus thing”, and how they can leverage it to attract new patients. As a consultant, I have spoken to dozens of dentists, that are beyond frustrated of what to do online to attract new patients. Google has thrown another curve at […]

Google SEO and You

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If you are reading this blog you are (by definition) aware of the power of the Internet to spread information. The Internet has fundamentally changed how people seek and find information, which in turn has destroyed the old ways of business communication like printed magazines and yellow pages ads. Actually there are two things which […]

Is Your Dental Website Getting Results?

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I’m amazed at the hundreds of dental websites I have looked at that are difficult to navigate, make me work to take action, and are basically wasting air space on the Internet. If you have a website already, I want you to really take a look at its EVERY page, and ask yourself this question. […]

10 Tips To Grow Your Dental Practice

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Most dentists I talk to have a strong desire to grow their dental practice. Many have even hired so-called SEO guru’s, website designers, local ranking experts, and consultants, but with very little success. With the competitive landscape for most business niches, dental is no different. You can’t have a piece meal marketing approach. You must […]

Marketing Sleep Medicine For Your Dental Practice?

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Like anything else, when you start a new adventure, planning the journey is key. If you’re traveling across country and are looking to get to your destination quickly and efficiently you wouldn’t leave home without a road map. The same rules apply in marketing. Strategic marketing planning is crucial. In a world of rapid multi-tasking […]

Google Plus for Dentists

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Does your dental practice have a Google Places listing (also known as Google Local Listing)? If so, you have probably noticed that your listing has changed to a Google Plus listing. Before you panic, understand the differences between these Google platforms and evaluate which profile is best for your practice. 1. Google Plus Local: http://plus.google.com/local […]

Take Five with Marty interviewing Linda Miles

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In Episode 7 of Take Five With Marty, Dr. Marty Jablow discusses today’s dental practice management challenges with legendary dental consultant, Linda Miles. Linda also provides some recommendations regarding how to get patients back into the office regularly and grow your dental practice as a whole. Marty JablowMartin Jablow DMD, is America’s Dental Technology Coach. […]