Third Generation Online Referrals

Third Generation Online Referrals

First generation attempts to create digital referral slips simply recreate the paper form in an electronic format, usually pdf. The referring dentist needs to download and print the form then fill in the information (patient name, practice information, tooth #, diagnosis etc.) by hand. The patient takes the form to the specialist and the data […]

3 Reasons You Can’t Just Ask Customers What They Want

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From TechCrunch: “The first reason you can’t just ask customers what they want is that they aren’t always attuned to what they really need. Steve Jobs famously said, “People don’t know what they want until you show it to them.” via 3 Reasons You Can’t Just Ask Customers What They Want | TechCrunch. I first […]

Why go Paperless? What I have now works and doesn’t cost a thing.

Why go paperless?

Paper charts don’t just appear in the office for free. The paper folder and all the other papers cost about $2.50 each. If you have 2500 charts they cost you at least $6,250 to create and every time a new patient walks in it’s another two-fifty; cha-ching. Other chart contents, like X-Rays and photographs can […]

Caution: Falling Axioms

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With a background in advertising, I am keenly aware of the influence that engaging and colorful words can have on the acceptance of an idea. However, I had not connected this with the business axioms that are so often embraced without challenge. Axioms are “statements or propositions regarded as being established, accepted or self-evidently true.” […]

How to kick start a new system at your office

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Only One is Good There are three possible outcomes when adding technology to the office only one of which is good. One: The office buys a new high tech system then throws team members at it with little or no training and no plan for implementation. This all too common approach almost always results in […]

Managerial Discretion: Its Privileges and Obligations

managerial discretion

Credit for this article’s topic goes to Steve Cobb, Chairman of Henny Penny who shared with us this idea during a workshop that we recently did with his executives. An hourly employee stuffing sausages at a sausage factory is expected to put in 40 hours a week and get paid for 40 hours of work. […]

Living and Leading with Intention

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When we choose our intentions and are mindful, we achieve clarity of purpose. We are clear on what matters most to us, on what we value. Do you have a written vision statement or intention for: Your practice? Your role in your practice? Your relationship with your staff? Your relationships with your clients, suppliers, investors, […]

Excitement of the New and Unknown

Supporting career growth for your staff

Supporting career growth for your staff. Food for Thought is our way of sharing interesting concepts on corporate leadership and management with others who might find it useful. The thoughts offered are intended to be controversial and thought provoking. They always follow our motto of helping develop logical leadership. This article is, in part, a […]

Implement Spot Awards in your practice

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Most leaders appreciate the value of encouraging the hearts of their employees. Companies and business owners adopt a variety of recognition tools. In this article we discuss the values of a technique called Spot Awards and explore how they should be used, how they are often misused and how unlikely it is that they are abused by the employees.

Facebook Business Page: Do I Really Need It?

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One of the questions asked often is:  “I already have a Profile page on Facebook, do I really need a Facebook Business Page?” That’s sort of like the question (in dentistry) “Do I really need to floss?” You know the answer ….Only the teeth you want to keep!! Originally, Facebook was only for making connections, […]