New Healthcare Domains

The new healthcare domains are significantly more expensive than the usual .com domains. Around $65 as opposed to $10 or less for most .com names. ….. Check to see if your domain is available with our Domain Name Search tool. Source: Domain Name Registration | Domain Name Search | NetworkSolutions.com At this time people think […]

Do You Own Your Website?

Do you own your website? Be sure your office web site domain names are registered to you or your business. Sometimes web site providers will register the names to themselves. This is convenient for them but bad for the dentist. If the web provider owns the domain they have control. This can result in problems […]

Are you mobile ready?

News from the Internet Summit – Are you mobile ready? This past November, nine Net32 employees had the opportunity to attend the 2013 Internet Summit in Raleigh, North Carolina. The conference was packed full of internet business information to help us continue to serve our dental customers in the most effective means possible.  Of everything […]

The Psychology of Social Proof & How to Build Trust in Your Business

(Image Source) Everybody’s doing it. Sound familiar? It should. It’s brain science. People tend to do what other people are doing. Psychologists call this conformity, herd behavior, or the bandwagon effect. Marketers call it social proof. The goal is to increase conversions by giving evidence that you are accepted by others. Visitors, influencers, subscribers, and […]

5 Quick Tips For Website Improvement

Your website is continually evolving. It always needs updating, just like your dental office. There are always improvements you can make, things you can change, and features you can add, but the process can be cumbersome and just thinking about it can be exhausting. So rather than trying to do a complete makeover, consider these […]

Marketing 101: Be Unique to Make your Dental Practice Stand Out

Your brand is not just a logo – it is commonly defined as your customer’s experience with your dental office. A brand is what your customers think of you and IS a reflection of everything you do: the way you send emails, your website, your Tweets, how you describe your business, and the logo on […]

Dentists: Here’s Why You Need To Be On Google Plus

A few days ago, a dentist contacted me wanting to know about this “google plus thing”, and how they can leverage it to attract new patients. As a consultant, I have spoken to dozens of dentists, that are beyond frustrated of what to do online to attract new patients. Google has thrown another curve at […]

Google SEO and You

If you are reading this blog you are (by definition) aware of the power of the Internet to spread information. The Internet has fundamentally changed how people seek and find information, which in turn has destroyed the old ways of business communication like printed magazines and yellow pages ads. Actually there are two things which […]

Share information without fear

The Center for Disease Control and Prevention (CDC) has developed a helpful and user-friendly guide to social media writing. Social media can help you reach your patients when, where and in a manner that is convenient to them. You can easily reach an audience of hundreds or thousands of people with a single click. The […]