How Little Do Users Read? 20% – Tips for an effective dental homepage

RESULT OF EYE TRACKING STUDY ON A WEBPAGE

Summary: On the average Web page, users have time to read at most 28% of the words during an average visit; 20% is more likely.We’ve known since our first studies of how users read on the Web that they typically don’t read very much. Scanning text is an extremely common behavior for higher-literacy users… via […]

The Psychology of Social Proof & How to Build Trust in Your Business

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(Image Source) Everybody’s doing it. Sound familiar? It should. It’s brain science. People tend to do what other people are doing. Psychologists call this conformity, herd behavior, or the bandwagon effect. Marketers call it social proof. The goal is to increase conversions by giving evidence that you are accepted by others. Visitors, influencers, subscribers, and […]

5 Quick Tips For Website Improvement

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Your website is continually evolving. It always needs updating, just like your dental office. There are always improvements you can make, things you can change, and features you can add, but the process can be cumbersome and just thinking about it can be exhausting. So rather than trying to do a complete makeover, consider these […]

Marketing 101: Be Unique to Make your Dental Practice Stand Out

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Your brand is not just a logo – it is commonly defined as your customer’s experience with your dental office. A brand is what your customers think of you and IS a reflection of everything you do: the way you send emails, your website, your Tweets, how you describe your business, and the logo on […]

Is Your Dental Website Getting Results?

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I’m amazed at the hundreds of dental websites I have looked at that are difficult to navigate, make me work to take action, and are basically wasting air space on the Internet. If you have a website already, I want you to really take a look at its EVERY page, and ask yourself this question. […]