Quality of revenue is achieved by brand positioning (what customers think of you), product positioning (what customers think of your product) and price positioning (what customers think of your value). You must actively and intentionally manage all three.
Now I am not much of a hunter however the saying “Eat what you kill” is a great business strategy to follow to ensure your financial success in dentistry and any other kind of business. “Eat what you kill” translates to running your practice on a cash flow basis as an astute business owner and […]
You, as a manager, have an obligation called stewardship and a privilege called management authority. The former requires you to care for your assets. The latter allows you to acquire and dispose of your assets. The more diligently you discharge your stewardship responsibility, the more impenitently you can exercise your management authority. But, remember, this tango takes three.
You learn how to fill cavities and keep teeth clean and healthy in dentistry school. What you don’t learn is how to raise capital and manage business debt. “That can make life after dentistry school challenging,” says Genaro Romo, who started his career in Chicago in the 1990s. He quickly realized that being a successful […]
It’s pretty clear the world is changing at a remarkable pace. And this pace, as overwhelming as it feels today, is poised to steadily increase – many say it will continue to double every five years. So if you thought the last 20 years were something, the next 20 will be something else. For example, […]
Two weeks ago David Baker, CEO of Think.Shift, wrote a provocative article challenging axioms – statements we believe to be self-evident truths. In this article I want to use him as an example of how to intentionally use both specific and diffuse forms of communication effectively. In a previous article I noted that some people […]
Who’s your mentor? Having a business mentor who you can bounce ideas off of is an invaluable asset. It can make a huge difference in the success of your dental practice and the future of your business. Most of us always think we know the correct answers to all of the business issues that come […]
6 Business Paralysis Areas That Can Kill Your Business The month of September is my mentor’s month for one of her retreats and this one is on mindset. Even though I wasn’t able to be there in person, she has been sharing insights into our mindset all month long. This has caused me to be […]