• soccer-team

    Build a Stronger Dental Team with 5 Simple Steps

    Wednesday, February 22, 2017

    An efficient dental care team is theBaseball Team backbone of a successful clinic, improving its day-to-day operations as well as patient satisfaction. If your team works together smoothly, the benefits affect every aspect of your practice in a positive manner, thus reducing time and enhancing performance. If your team has any shortcomings with motivation, productivity […]

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  • practice-management-patel

    The 6 Most Effective Principles for Dental Practice Management

    Wednesday, January 18, 2017

    Can dentistry be a profitable profession? Ask practice owners that question, and many will nod their heads in agreement. Like any professional services firm, however, every successful dental office started from humble beginnings. Practice owners, at the beginning of their careers tend to stumble about running their dental offices, learning things along the way and […]

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  • reputation-online

    Three things to keep in mind about your reputation

    Wednesday, December 14, 2016

    More wisdom from Seth Godin: Three things to keep in mind about your reputation Your reputation has as much impact on your life as what you actually do. Early assumptions about you are sticky and are difficult to change. The single best way to maintain your reputation is to do things you’re proud of. Gaming […]

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  • taking-picture-dental

    If Your Hygienists Aren’t Doing This, You’re Cheating Your Practice and Patients

    Tuesday, November 15, 2016

    Ok. I am going to make a bold statement. Well, it’s not really that bold. My hygienists are the lifeblood of my general practice. I use the term ‘general’ practice very intentionally in that statement. I don’t have exact stats, but my guess would be that 75% of my general dental practice care is driven through the […]

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  • culture-walk-past

    Culture is What You Walk Past

    Wednesday, November 9, 2016

    I generally try to avoid politically-motivated topics in this Food for Thought series. Even though it has been particularly difficult to resist this election season, this month’s topic is more inspired by a news story than the current political climate and should be viewed as such. We have all heard, or heard of, the lewd comments that […]

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  • more-reviews

    Getting More Reviews

    Wednesday, September 21, 2016

      I’ve heard over and over again how important reviews are to a practice. Then it hit me like a ton of bricks one day. I was visiting another city and was looking for a great place to eat. And of course it had to be a Thai restaurant. How did I decide where to […]

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  • Cloud Technology in your Modern Practice

    Charts in the Cloud, who owns the data?

    Wednesday, September 14, 2016

    When we buy a paper book or a DVD video what we are really doing is assuring access to that “content” whenever we want. If we want to read it or view it we just go to the shelf and get it. But if we can just go to the Internet and get it streamed […]

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  • moving-right

    Moving to the Right – Your Dental Journey

    Wednesday, August 17, 2016

    I got a day off today and I sat down and thought about how I’ve ‘reinvented’ myself many times over the past 15 years. Whether it’s as a dental educator or as a practicing dentist.These days when I speak it’s not so much about clinical techniques, but more about your journey. We go through 3 […]

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  • domain-names

    New Healthcare Domains

    Wednesday, August 10, 2016

    The new healthcare domains are significantly more expensive than the usual .com domains. Around $65 as opposed to $10 or less for most .com names. ….. Check to see if your domain is available with our Domain Name Search tool. Source: Domain Name Registration | Domain Name Search | NetworkSolutions.com At this time people think […]

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  • dont-sell-donuts

    Don’t sell donuts

    Wednesday, July 13, 2016

    Quality of revenue is achieved by brand positioning (what customers think of you), product positioning (what customers think of your product) and price positioning (what customers think of your value). You must actively and intentionally manage all three.

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Articles

Why go paperless?
May
27

Why go Paperless? What I have now works and doesn’t cost a thing.

Paper charts don’t just appear in the office for free. The paper folder and all the other papers cost about $2.50 each. If you have 2500 charts they cost you at least $6,250 to create and every time a new patient walks in it’s another two-fifty; cha-ching. Other chart contents, like X-Rays and photographs can […]

specific-diffuse2
May
19

Specific vs Diffuse: Part 2

Two weeks ago David Baker, CEO of Think.Shift, wrote a provocative article challenging axioms – statements we believe to be self-evident truths. In this article I want to use him as an example of how to intentionally use both specific and diffuse forms of communication effectively. In a previous article I noted that some people […]

RESULT OF EYE TRACKING STUDY ON A WEBPAGE
May
13

How Little Do Users Read? 20% – Tips for an effective dental homepage

Summary: On the average Web page, users have time to read at most 28% of the words during an average visit; 20% is more likely.We’ve known since our first studies of how users read on the Web that they typically don’t read very much. Scanning text is an extremely common behavior for higher-literacy users… via […]

axiom
May
6

Caution: Falling Axioms

With a background in advertising, I am keenly aware of the influence that engaging and colorful words can have on the acceptance of an idea. However, I had not connected this with the business axioms that are so often embraced without challenge. Axioms are “statements or propositions regarded as being established, accepted or self-evidently true.” […]

staff-training
Apr
22

How to kick start a new system at your office

Only One is Good There are three possible outcomes when adding technology to the office only one of which is good. One: The office buys a new high tech system then throws team members at it with little or no training and no plan for implementation. This all too common approach almost always results in […]

business-mentor
Apr
15

The importance of a business mentor

Who’s your mentor? Having a business mentor who you can bounce ideas off of is an invaluable asset. It can make a huge difference in the success of your dental practice and the future of your business. Most of us always think we know the correct answers to all of the business issues that come […]