• ada-benefit-plan-analyzer

    ADA Benefit Plan Analyzer

    Wednesday, November 19, 2014

    The ADA Benefit Plan Analyzer is a tool meant to help you analyze the financial impact of a payer’s rates to your practice. It is based on information and assumptions provided by you regarding the payer’s reimbursement rates and restrictions as well as your practice’s goals and its financial situation.  via CPS-APP12 – ADA Benefit […]

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  • Overcoming 6 Business Paralysis Areas

    Overcoming 6 Business Paralysis Areas

    Tuesday, November 11, 2014

    6 Business Paralysis Areas That Can Kill Your Business The month of September is my mentor’s month for one of her retreats and this one is on mindset. Even though I wasn’t able to be there in person, she has been sharing insights into our mindset all month long. This has caused me to be […]

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  • e-conversations

    The Power of Electronic Conversations

    Wednesday, November 5, 2014

    Many an article has been written about the shortcomings of electronic communication and how it has displaced face-to-face communication. We are all aware that telephone calls and personal visits have been substituted by text messages and emails. Many loathe the trend, while others have embraced it. Most will admit that while electronic communication provides convenience […]

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  • saved by the cloud... or not

    Saved by the Cloud… or not

    Wednesday, October 22, 2014

    When you visit a medical or dental office in the future you won’t be handed a clip board and paper forms, all your personal and medical data will be stored on the cloud. The medical / dental office will merely request a download and all the data will be available instantly. No forms, no guessing […]

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  • Key Marketing Strategies to Successfully Differentiate Yourself from Everybody Else

    Key Marketing Strategies to Successfully Differentiate Yourself from Everybody Else

    Wednesday, October 15, 2014

    In online marketing, one of the most powerful elements is to determine something that will set you apart from the rest. You may be thinking, “But Livvie, I’m just like everybody else. I don’t really have anything that sets me apart.” First: Let me say to you that you have more right there at your […]

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  • analyzing dental insurance reimbursement

    Increase your bottom line: Analyze dental insurance reimbursements

    Wednesday, October 1, 2014

    Analyzing dental insurance reimbursements may increase your bottom line: Three tactics to consider PPO insurance is often one of the largest problems in a dental practice. While operating costs are on the rise, dental insurance reimbursements have stayed stagnant. In order to keep your practice on a profitable track, you’ll need to analyze, from time […]

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  • yelp_review

    6 Yelp survival skills that every dentist should know

    Wednesday, September 24, 2014

    Dr. Johnson’s epic battle with the Yelp review filter* PROLOGUE Dr. Johnson is a dentist in Philadelphia who has been practicing for more than 30 years. He has treated thousands of patients over his career. One day in 2013, he Googled himself, and to his dismay, only one person had left him a review on […]

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  • online reputation for your business

    Does your Online Reputation Precede you?

    Wednesday, September 17, 2014

    The vast majority of consumers search online for local services (source: BIA/Kelsey). As more people turn to the Internet to select healthcare providers, a patient’s first impression of your practice is often based on your online presence. You may think that having a website is enough, but it is merely one aspect that you need […]

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  • digital-radiography

    Why Digital Radiography? More Than You Think

    Wednesday, August 13, 2014

    Most everyone is aware that a major advantage of digital x-rays is the speed of acquisition. Once the sensor is exposed the image is produced within seconds. This of course saves the time of going to the processor, opening the film packs waiting for the chemical processing then labeling and mounting the films. However there […]

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  • trust but verify

    Trust but verify

    Wednesday, May 21, 2014

    “Trust but Verify” This phrase was a favorite saying of Ronald Reagan, made popular during his dealings with the Soviet Union. He was quoting Felix Dzerzhinsky, one of the architects of the Soviet Secret Police. Ronald Reagan was someone I found very trustworthy. Trust. Everyone wants to be trusted. Most of us begin the day expecting to […]

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Articles

marketing-is-everything
Aug
20

Marketing Really IS Everything

Today on my way to picking up hubby from his dialysis treatment I saw an excellent example of what is meant by Marketing really is everything! We live in a large city with many apartment complexes and having been an Apartment Manager for several years, I know that keeping them in “full occupancy” can become […]

digital-radiography
Aug
13

Why Digital Radiography? More Than You Think

Most everyone is aware that a major advantage of digital x-rays is the speed of acquisition. Once the sensor is exposed the image is produced within seconds. This of course saves the time of going to the processor, opening the film packs waiting for the chemical processing then labeling and mounting the films. However there […]

Follow up communication
Jul
30

Follow Up Marketing – From Coal to Diamonds and Back to Coal

You may be doing everything right – super marketing plan – high ranking Google page – and great Facebook engagement, but unless you have a good follow up marketing strategy, you may as well be blowing in the breeze! Exactly what is “Follow Up”? Follow up means that you respond (follow up) on any inquires, telephone […]

Building a successful dental brand
Jul
23

Building A Successful Dental Practice Brand

Building A Successful Dental Practice Brand If you don’t think branding your dental practice is important, think again. A strong brand strategy can help you differentiate your practice and become the foundation for long-term growth and profitability. The brand will become an asset on your balance sheet and will greatly improve the value of your […]

Facebook Check-Ins
Jul
9

The importance of Facebook Check-Ins

Every dentist knows the importance of social media marketing and having a business Facebook page. You and your staff are busy keeping your page fresh and fun by publishing captivating posts, running contests, and encouraging patient interaction and likes. The goal of all this activity is to be visible – to be on top of […]

Get paid faster
Jul
2

Get paid faster

“The Survey Says” Sesame Communications has just released the results of a national study examining key drivers of adoption and use of digital marketing and patient engagement technology  by dental practices. This is a blinded study commissioned by Sesame and administered by Dental Products Report in April 2014. This study surveyed 586 dental professionals across […]