• what-customers-want

    3 Reasons You Can’t Just Ask Customers What They Want

    Wednesday, December 17, 2014

    From TechCrunch: “The first reason you can’t just ask customers what they want is that they aren’t always attuned to what they really need. Steve Jobs famously said, “People don’t know what they want until you show it to them.” via 3 Reasons You Can’t Just Ask Customers What They Want | TechCrunch. I first […]

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  • keyboard-asepis

    Keyboard Asepsis

    Wednesday, December 10, 2014

    Computer keyboards are notorious grunge hideouts. Many studies have found keyboards to be covered with grime and crawling with germs. Incidentally the filthiest keyboards were found in lawyer’s offices, but that is another story. As dentists we have an obligation to keep our treatment room computers clean and germ free. There are various ways of […]

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  • reputational-management

    Reputational Management

    Wednesday, December 3, 2014

    If you find that you have some negative malicious reviews online what can you do? Actually it is easier to tell you what not to do.

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  • ada-benefit-plan-analyzer

    ADA Benefit Plan Analyzer

    Wednesday, November 19, 2014

    The ADA Benefit Plan Analyzer is a tool meant to help you analyze the financial impact of a payer’s rates to your practice. It is based on information and assumptions provided by you regarding the payer’s reimbursement rates and restrictions as well as your practice’s goals and its financial situation.  via CPS-APP12 – ADA Benefit […]

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  • Overcoming 6 Business Paralysis Areas

    Overcoming 6 Business Paralysis Areas

    Tuesday, November 11, 2014

    6 Business Paralysis Areas That Can Kill Your Business The month of September is my mentor’s month for one of her retreats and this one is on mindset. Even though I wasn’t able to be there in person, she has been sharing insights into our mindset all month long. This has caused me to be […]

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  • e-conversations

    The Power of Electronic Conversations

    Wednesday, November 5, 2014

    Many an article has been written about the shortcomings of electronic communication and how it has displaced face-to-face communication. We are all aware that telephone calls and personal visits have been substituted by text messages and emails. Many loathe the trend, while others have embraced it. Most will admit that while electronic communication provides convenience […]

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  • saved by the cloud... or not

    Saved by the Cloud… or not

    Wednesday, October 22, 2014

    When you visit a medical or dental office in the future you won’t be handed a clip board and paper forms, all your personal and medical data will be stored on the cloud. The medical / dental office will merely request a download and all the data will be available instantly. No forms, no guessing […]

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  • Key Marketing Strategies to Successfully Differentiate Yourself from Everybody Else

    Key Marketing Strategies to Successfully Differentiate Yourself from Everybody Else

    Wednesday, October 15, 2014

    In online marketing, one of the most powerful elements is to determine something that will set you apart from the rest. You may be thinking, “But Livvie, I’m just like everybody else. I don’t really have anything that sets me apart.” First: Let me say to you that you have more right there at your […]

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  • analyzing dental insurance reimbursement

    Increase your bottom line: Analyze dental insurance reimbursements

    Wednesday, October 1, 2014

    Analyzing dental insurance reimbursements may increase your bottom line: Three tactics to consider PPO insurance is often one of the largest problems in a dental practice. While operating costs are on the rise, dental insurance reimbursements have stayed stagnant. In order to keep your practice on a profitable track, you’ll need to analyze, from time […]

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  • yelp_review

    6 Yelp survival skills that every dentist should know

    Wednesday, September 24, 2014

    Dr. Johnson’s epic battle with the Yelp review filter* PROLOGUE Dr. Johnson is a dentist in Philadelphia who has been practicing for more than 30 years. He has treated thousands of patients over his career. One day in 2013, he Googled himself, and to his dismay, only one person had left him a review on […]

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Articles

brand-identity
Sep
10

Creating A Clear Brand Identity For Your Practice

Creating a clear brand identity is fundamental to developing a strong brand. The brand identity is what you want your patients to experience. It represents the ideal delivery of the brand proposition, and as such, is the foundation for a differentiated brand position. The Difference Between Brand Identity and Brand Image Brand identity and brand […]

paperless mistakes
Sep
3

Paperless Mistakes

One of the common mistakes dentists make with electronic charting is that they only go part way. Sometimes we miss the obvious, it is the old “can’t see the forest for the trees.” In this case the trees are the individual processes that can be used to create digital information. The forest is the paperless […]

Get Your Six Month SEO Checkup
Aug
27

Get Your Six Month SEO Checkup to Make Sure Your Website Isn’t Losing Its Bite

Get Your Six Month SEO Checkup to Make Sure Your Website Isn’t Losing Its Bite Just like you get your teeth cleaned every six months to make sure your bite stays healthy or you get your tires rotated twice a year to keep a firm grip on the road, taking the time to check your […]

marketing-is-everything
Aug
20

Marketing Really IS Everything

Today on my way to picking up hubby from his dialysis treatment I saw an excellent example of what is meant by Marketing really is everything! We live in a large city with many apartment complexes and having been an Apartment Manager for several years, I know that keeping them in “full occupancy” can become […]

digital-radiography
Aug
13

Why Digital Radiography? More Than You Think

Most everyone is aware that a major advantage of digital x-rays is the speed of acquisition. Once the sensor is exposed the image is produced within seconds. This of course saves the time of going to the processor, opening the film packs waiting for the chemical processing then labeling and mounting the films. However there […]

Follow up communication
Jul
30

Follow Up Marketing – From Coal to Diamonds and Back to Coal

You may be doing everything right – super marketing plan – high ranking Google page – and great Facebook engagement, but unless you have a good follow up marketing strategy, you may as well be blowing in the breeze! Exactly what is “Follow Up”? Follow up means that you respond (follow up) on any inquires, telephone […]