• grand-opening

    From Dentist to Small-Business Owner: Tips and Options

    Wednesday, August 26, 2015

    You learn how to fill cavities and keep teeth clean and healthy in dentistry school. What you don’t learn is how to raise capital and manage business debt. “That can make life after dentistry school challenging,” says Genaro Romo, who started his career in Chicago in the 1990s. He quickly realized that being a successful […]

    Read More
  • happy-employees

    3 Ways to Help Keep Your Dental Office Staff Happy

    Wednesday, August 19, 2015

    Happy staff, happy life? Quite possibly. Although there’s no guarantee that a happy staff leads to a happy dentist, you can be sure that a happy staff strengthens your practice. When your staff is unhappy, that unhappiness manifests itself in the form of turnover, which is something you don’t want to see with any level […]

    Read More
  • Change: Realize Your Greatest Potential

    What are you waiting for?

    Wednesday, August 5, 2015

    It’s pretty clear the world is changing at a remarkable pace. And this pace, as overwhelming as it feels today, is poised to steadily increase – many say it will continue to double every five years. So if you thought the last 20 years were something, the next 20 will be something else. For example, […]

    Read More
  • bluetooth-toothbrush

    Changing dental insurance with a connected toothbrush

    Wednesday, July 29, 2015

    From Fortune: …a dental insurance company, giving connected toothbrushes to policy holders makes all the sense in the world. Knowing that your policyholders brush their teeth on the regular means they are less likely to develop cavities and other issues associated with high claims. The insurer might even be able to promote more brushing or […]

    Read More
  • reward-employee

    Mediocrity Invited: how to encourage high performers

    Wednesday, July 22, 2015

    In most of our companies we have a big sign with bold letters over the main door into our building. It has been there a long time and is such a regular part of the fixtures that we have lost sight of it. Although we diligently practice what the sign says, few of us, if […]

    Read More
  • Third Generation Online Referrals

    Third Generation Online Referrals

    Wednesday, June 24, 2015

    First generation attempts to create digital referral slips simply recreate the paper form in an electronic format, usually pdf. The referring dentist needs to download and print the form then fill in the information (patient name, practice information, tooth #, diagnosis etc.) by hand. The patient takes the form to the specialist and the data […]

    Read More
  • what-customers-want

    3 Reasons You Can’t Just Ask Customers What They Want

    Wednesday, June 17, 2015

    From TechCrunch: “The first reason you can’t just ask customers what they want is that they aren’t always attuned to what they really need. Steve Jobs famously said, “People don’t know what they want until you show it to them.” via 3 Reasons You Can’t Just Ask Customers What They Want | TechCrunch. I first […]

    Read More
  • Why go paperless?

    Why go Paperless? What I have now works and doesn’t cost a thing.

    Wednesday, May 27, 2015

    Paper charts don’t just appear in the office for free. The paper folder and all the other papers cost about $2.50 each. If you have 2500 charts they cost you at least $6,250 to create and every time a new patient walks in it’s another two-fifty; cha-ching. Other chart contents, like X-Rays and photographs can […]

    Read More
  • specific-diffuse2

    Specific vs Diffuse: Part 2

    Tuesday, May 19, 2015

    Two weeks ago David Baker, CEO of Think.Shift, wrote a provocative article challenging axioms – statements we believe to be self-evident truths. In this article I want to use him as an example of how to intentionally use both specific and diffuse forms of communication effectively. In a previous article I noted that some people […]

    Read More
  • RESULT OF EYE TRACKING STUDY ON A WEBPAGE

    How Little Do Users Read? 20% – Tips for an effective dental homepage

    Wednesday, May 13, 2015

    Summary: On the average Web page, users have time to read at most 28% of the words during an average visit; 20% is more likely.We’ve known since our first studies of how users read on the Web that they typically don’t read very much. Scanning text is an extremely common behavior for higher-literacy users… via […]

    Read More

Articles

business-mentor
Apr
15

The importance of a business mentor

Who’s your mentor? Having a business mentor who you can bounce ideas off of is an invaluable asset. It can make a huge difference in the success of your dental practice and the future of your business. Most of us always think we know the correct answers to all of the business issues that come […]

Cloud Technology in your Modern Practice
Mar
31

The importance of Cloud-Based Technology in your Modern Practice

The modern practice is a long way away from the old dental practices serving up massive paper files, heavy metal dental equipment, and impossibly hard to reach on the phone. The reason for deploying cloud-based technology services may vary from practice to practice, but the fact of the matter is, cloud computing is going to […]

Living Core Values  Deliver Better Patient Experiences
Mar
25

How Living Core Values Delivers Better Patient Experiences

We live in an experience economy. People pay more for a great experience. Bad brand experiences are like a kiss of death. Not only do people enjoy talking about bad experiences, the Internet allows people to share them quickly and freely through their social networks. Consistently delivering a positive experience in your practice begins with […]

mind-those-Qs
Mar
18

Mind those Q’s

A few months ago, Tom Friedman, a New York Times columnist, wrote an article on how the hiring practices at Google have changed from focusing on GPAs and graduates from prestigious schools to a broader index of indicators. That motivated us to formalize a framework that we have informally used over the years. Would you […]

21 Ways to Make Your Dental Practice More Profitable
Mar
11

21 Ways to Make Your Dental Practice More Profitable

Chances are, if you’ve been in the game for a while you are probably doing pretty decent revenue. But we all know that the top line revenue means nothing (well, except to those that like to brag about being a million, 2 million, or 3 million dollar practice). What matters is what you take home. […]

101 ways to grow your dental practice
Feb
25

101 Ways to Grow Your Dental Practice

Let’s face it, when you think about ways that you can grow your dental practice you probably think about the same ‘ol strategies. Online Marketing. Direct Mail. Referral Incentives. But there’s so much more out there to growing your practice. You never want to rely too much on any one strategy for new patient acquisition. […]