• specific-diffuse2

    Specific vs Diffuse: Part 2

    Tuesday, May 19, 2015

    Two weeks ago David Baker, CEO of Think.Shift, wrote a provocative article challenging axioms – statements we believe to be self-evident truths. In this article I want to use him as an example of how to intentionally use both specific and diffuse forms of communication effectively. In a previous article I noted that some people […]

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  • web-page-eye-map

    How Little Do Users Read? 20% – Tips for an effective dental homepage

    Wednesday, May 13, 2015

    Summary: On the average Web page, users have time to read at most 28% of the words during an average visit; 20% is more likely.We’ve known since our first studies of how users read on the Web that they typically don’t read very much. Scanning text is an extremely common behavior for higher-literacy users… via […]

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  • axiom

    Caution: Falling Axioms

    Wednesday, May 6, 2015

    With a background in advertising, I am keenly aware of the influence that engaging and colorful words can have on the acceptance of an idea. However, I had not connected this with the business axioms that are so often embraced without challenge. Axioms are “statements or propositions regarded as being established, accepted or self-evidently true.” […]

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  • staff-training

    How to kick start a new system at your office

    Wednesday, April 22, 2015

    Only One is Good There are three possible outcomes when adding technology to the office only one of which is good. One: The office buys a new high tech system then throws team members at it with little or no training and no plan for implementation. This all too common approach almost always results in […]

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  • business-mentor

    The importance of a business mentor

    Wednesday, April 15, 2015

    Who’s your mentor? Having a business mentor who you can bounce ideas off of is an invaluable asset. It can make a huge difference in the success of your dental practice and the future of your business. Most of us always think we know the correct answers to all of the business issues that come […]

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  • Cloud Technology in your Modern Practice

    The importance of Cloud-Based Technology in your Modern Practice

    Tuesday, March 31, 2015

    The modern practice is a long way away from the old dental practices serving up massive paper files, heavy metal dental equipment, and impossibly hard to reach on the phone. The reason for deploying cloud-based technology services may vary from practice to practice, but the fact of the matter is, cloud computing is going to […]

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  • Living Core Values  Deliver Better Patient Experiences

    How Living Core Values Delivers Better Patient Experiences

    Wednesday, March 25, 2015

    We live in an experience economy. People pay more for a great experience. Bad brand experiences are like a kiss of death. Not only do people enjoy talking about bad experiences, the Internet allows people to share them quickly and freely through their social networks. Consistently delivering a positive experience in your practice begins with […]

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  • mind-those-Qs

    Mind those Q’s

    Wednesday, March 18, 2015

    A few months ago, Tom Friedman, a New York Times columnist, wrote an article on how the hiring practices at Google have changed from focusing on GPAs and graduates from prestigious schools to a broader index of indicators. That motivated us to formalize a framework that we have informally used over the years. Would you […]

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  • 21 Ways to Make Your Dental Practice More Profitable

    21 Ways to Make Your Dental Practice More Profitable

    Wednesday, March 11, 2015

    Chances are, if you’ve been in the game for a while you are probably doing pretty decent revenue. But we all know that the top line revenue means nothing (well, except to those that like to brag about being a million, 2 million, or 3 million dollar practice). What matters is what you take home. […]

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  • 101 ways to grow your dental practice

    101 Ways to Grow Your Dental Practice

    Wednesday, February 25, 2015

    Let’s face it, when you think about ways that you can grow your dental practice you probably think about the same ‘ol strategies. Online Marketing. Direct Mail. Referral Incentives. But there’s so much more out there to growing your practice. You never want to rely too much on any one strategy for new patient acquisition. […]

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Articles

Health benefit for your employees
Jan
28

The Advantages of Individual Health Insurance for Dental Practices

Most dental practices want to offer health care benefits to their employees. After all, healthcare benefits are a vital part of recruiting and retaining the best hygienists, dental assistants, and office managers. However, for many practices, group health insurance is cost prohibitive, but according to Jordan Jolley with Zane Benefits, there is a cost effective […]

Does Yelp work?
Jan
21

Does Yelp work?

In today’s competitive environment all dental offices must have a good understanding of how social media can work for their practices.  It is very important to gain the social media business intelligence that will drive new patient flow in the most effective manner – and that is not always easy. Net32’s annual surveys of Social Media […]

shadewave
Jan
14

ShadeWave

ShadeWave from digital dental camera expert Dennis Braunston is a cloud based software that determines tooth shades using a digital camera and a special shade tab. A digital camera image is made of the patient’s tooth or the one that has been manufactured on the bench. In the image, next to the tooth is our scientifically […]

anonymous
Jan
7

Authenticity Index

The recent tragedy of Robin Williams elicited much conversation in cyber space. While much of the conversation was probably respectful and filled with fond memories of the talented comedian, there were a number of posts in social media that were outright rude and mean. So much so, that his daughter, Zelda Williams, had to close […]

what-customers-want
Dec
17

3 Reasons You Can’t Just Ask Customers What They Want

From TechCrunch: “The first reason you can’t just ask customers what they want is that they aren’t always attuned to what they really need. Steve Jobs famously said, “People don’t know what they want until you show it to them.” via 3 Reasons You Can’t Just Ask Customers What They Want | TechCrunch. I first […]

Dec
10

Keyboard Asepsis

Computer keyboards are notorious grunge hideouts. Many studies have found keyboards to be covered with grime and crawling with germs. Incidentally the filthiest keyboards were found in lawyer’s offices, but that is another story. As dentists we have an obligation to keep our treatment room computers clean and germ free. There are various ways of […]