• yelp_review

    6 Yelp survival skills that every dentist should know

    Wednesday, September 24, 2014

    Dr. Johnson’s epic battle with the Yelp review filter* PROLOGUE Dr. Johnson is a dentist in Philadelphia who has been practicing for more than 30 years. He has treated thousands of patients over his career. One day in 2013, he Googled himself, and to his dismay, only one person had left him a review on […]

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  • online reputation for your business

    Does your Online Reputation Precede you?

    Wednesday, September 17, 2014

    The vast majority of consumers search online for local services (source: BIA/Kelsey). As more people turn to the Internet to select healthcare providers, a patient’s first impression of your practice is often based on your online presence. You may think that having a website is enough, but it is merely one aspect that you need […]

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  • brand-identity

    Creating A Clear Brand Identity For Your Practice

    Wednesday, September 10, 2014

    Creating a clear brand identity is fundamental to developing a strong brand. The brand identity is what you want your patients to experience. It represents the ideal delivery of the brand proposition, and as such, is the foundation for a differentiated brand position. The Difference Between Brand Identity and Brand Image Brand identity and brand […]

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  • paperless mistakes

    Paperless Mistakes

    Wednesday, September 3, 2014

    One of the common mistakes dentists make with electronic charting is that they only go part way. Sometimes we miss the obvious, it is the old “can’t see the forest for the trees.” In this case the trees are the individual processes that can be used to create digital information. The forest is the paperless […]

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  • Get Your Six Month SEO Checkup

    Get Your Six Month SEO Checkup to Make Sure Your Website Isn’t Losing Its Bite

    Wednesday, August 27, 2014

    Get Your Six Month SEO Checkup to Make Sure Your Website Isn’t Losing Its Bite Just like you get your teeth cleaned every six months to make sure your bite stays healthy or you get your tires rotated twice a year to keep a firm grip on the road, taking the time to check your […]

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  • digital-radiography

    Why Digital Radiography? More Than You Think

    Wednesday, August 13, 2014

    Most everyone is aware that a major advantage of digital x-rays is the speed of acquisition. Once the sensor is exposed the image is produced within seconds. This of course saves the time of going to the processor, opening the film packs waiting for the chemical processing then labeling and mounting the films. However there […]

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  • Get paid faster

    Get paid faster

    Wednesday, July 2, 2014

    “The Survey Says” Sesame Communications has just released the results of a national study examining key drivers of adoption and use of digital marketing and patient engagement technology  by dental practices. This is a blinded study commissioned by Sesame and administered by Dental Products Report in April 2014. This study surveyed 586 dental professionals across […]

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  • front-desk-service

    Are you consistent at “The Front of the House”?

    Wednesday, June 4, 2014

    I have discovered a nice new resource called Opticall: “…consistency is the building block of trust.  From the first phone call to the first impression when a prospect walks through the door, controlling the consistency of communication, the consistency of their experience, is the secret sauce.  It’s what makes your practice both comfortable, and memorable.” via Is Your […]

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  • trust but verify

    Trust but verify

    Wednesday, May 21, 2014

    “Trust but Verify” This phrase was a favorite saying of Ronald Reagan, made popular during his dealings with the Soviet Union. He was quoting Felix Dzerzhinsky, one of the architects of the Soviet Secret Police. Ronald Reagan was someone I found very trustworthy. Trust. Everyone wants to be trusted. Most of us begin the day expecting to […]

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  • what implant is that?

    What Implant is That?

    Wednesday, May 14, 2014

    What Implant is That? A Web-based Reference for Implant Radiographic Identification Over the last 40 years, implants have been gaining popularity in dentistry, resulting in over a hundred types of implants in service. Each new manufacturer and design has certain characteristics that differentiate it from the competition. As prosthodontists, we are faced with a myriad […]

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Articles

dental_forms_paperless
Jun
18

Three Paperless Forms Options

Forms and signatures are one of the essentials of record keeping. How then can you have a paperless record? There are three methods to gather the information electronically and totally bypass the paper (paperless forms). Tablet PC: A tablet PC is a mobile computer in the shape of a slate. The i-Pad is the best known tablet […]

managerial discretion
Jun
10

Managerial Discretion: Its Privileges and Obligations

Credit for this article’s topic goes to Steve Cobb, Chairman of Henny Penny who shared with us this idea during a workshop that we recently did with his executives. An hourly employee stuffing sausages at a sausage factory is expected to put in 40 hours a week and get paid for 40 hours of work. […]

front-desk-service
Jun
4

Are you consistent at “The Front of the House”?

I have discovered a nice new resource called Opticall: “…consistency is the building block of trust.  From the first phone call to the first impression when a prospect walks through the door, controlling the consistency of communication, the consistency of their experience, is the secret sauce.  It’s what makes your practice both comfortable, and memorable.” via Is Your […]

Linear or Non-Linear Thinking
May
28

Are you an Intentional Leader? Linear or Non-Linear Thinker?

Are you a Linear or Non-Linear Thinker? Last article we discussed the value of specific and diffuse conversations. This article we examine a related topic of linear and non-linear thinking. Have you ever heard somebody comment that so-and-so is a “linear thinker?” Or, somebody might proudly say, “I am a non-linear thinker.” What do they […]

trust but verify
May
21

Trust but verify

“Trust but Verify” This phrase was a favorite saying of Ronald Reagan, made popular during his dealings with the Soviet Union. He was quoting Felix Dzerzhinsky, one of the architects of the Soviet Secret Police. Ronald Reagan was someone I found very trustworthy. Trust. Everyone wants to be trusted. Most of us begin the day expecting to […]

what implant is that?
May
14

What Implant is That?

What Implant is That? A Web-based Reference for Implant Radiographic Identification Over the last 40 years, implants have been gaining popularity in dentistry, resulting in over a hundred types of implants in service. Each new manufacturer and design has certain characteristics that differentiate it from the competition. As prosthodontists, we are faced with a myriad […]