• Building a successful dental brand

    Building A Successful Dental Practice Brand

    Wednesday, July 23, 2014

    Building A Successful Dental Practice Brand If you don’t think branding your dental practice is important, think again. A strong brand strategy can help you differentiate your practice and become the foundation for long-term growth and profitability. The brand will become an asset on your balance sheet and will greatly improve the value of your […]

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  • Facebook Check-Ins

    The importance of Facebook Check-Ins

    Wednesday, July 9, 2014

    Every dentist knows the importance of social media marketing and having a business Facebook page. You and your staff are busy keeping your page fresh and fun by publishing captivating posts, running contests, and encouraging patient interaction and likes. The goal of all this activity is to be visible – to be on top of […]

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  • Get paid faster

    Get paid faster

    Wednesday, July 2, 2014

    “The Survey Says” Sesame Communications has just released the results of a national study examining key drivers of adoption and use of digital marketing and patient engagement technology  by dental practices. This is a blinded study commissioned by Sesame and administered by Dental Products Report in April 2014. This study surveyed 586 dental professionals across […]

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  • become-dentist

    Why Become a Dentist. My Thoughts, Then and Now

    Wednesday, June 25, 2014

    It seems to me that goals and aspirations upon entering dentistry have changed drastically over the years. A few weeks ago, I was attending a conference and the subject arose as to “Why did you become a dentist?” I thought this was a really easy question until I tried to write down the reasons that […]

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  • dental_forms_paperless

    Three Paperless Forms Options

    Wednesday, June 18, 2014

    Forms and signatures are one of the essentials of record keeping. How then can you have a paperless record? There are three methods to gather the information electronically and totally bypass the paper (paperless forms). Tablet PC: A tablet PC is a mobile computer in the shape of a slate. The i-Pad is the best known tablet […]

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  • managerial discretion

    Managerial Discretion: Its Privileges and Obligations

    Tuesday, June 10, 2014

    Credit for this article’s topic goes to Steve Cobb, Chairman of Henny Penny who shared with us this idea during a workshop that we recently did with his executives. An hourly employee stuffing sausages at a sausage factory is expected to put in 40 hours a week and get paid for 40 hours of work. […]

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  • front-desk-service

    Are you consistent at “The Front of the House”?

    Wednesday, June 4, 2014

    I have discovered a nice new resource called Opticall: “…consistency is the building block of trust.  From the first phone call to the first impression when a prospect walks through the door, controlling the consistency of communication, the consistency of their experience, is the secret sauce.  It’s what makes your practice both comfortable, and memorable.” via Is Your […]

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  • trust but verify

    Trust but verify

    Wednesday, May 21, 2014

    “Trust but Verify” This phrase was a favorite saying of Ronald Reagan, made popular during his dealings with the Soviet Union. He was quoting Felix Dzerzhinsky, one of the architects of the Soviet Secret Police. Ronald Reagan was someone I found very trustworthy. Trust. Everyone wants to be trusted. Most of us begin the day expecting to […]

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  • what implant is that?

    What Implant is That?

    Wednesday, May 14, 2014

    What Implant is That? A Web-based Reference for Implant Radiographic Identification Over the last 40 years, implants have been gaining popularity in dentistry, resulting in over a hundred types of implants in service. Each new manufacturer and design has certain characteristics that differentiate it from the competition. As prosthodontists, we are faced with a myriad […]

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  • mentoring_outreach

    Dental Mentoring Equals Dental Outreach

    Wednesday, April 23, 2014

    It seems to me that part of the continuing attempt to refresh and recharge our enjoyment of practice is the chance to be a mentor. In these times, there is an obvious decrease in the ability to sit back and enjoy the practice of dentistry and medicine. Interference from many sources, stress of compliance, making […]

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Articles

mentoring_outreach
Apr
23

Dental Mentoring Equals Dental Outreach

It seems to me that part of the continuing attempt to refresh and recharge our enjoyment of practice is the chance to be a mentor. In these times, there is an obvious decrease in the ability to sit back and enjoy the practice of dentistry and medicine. Interference from many sources, stress of compliance, making […]

10 laws of computing
Apr
9

Ten Laws of Computing

I especially like 1, 9 and 10. If you have reached the point where you really understand your computer, it’s probably obsolete. When you are computing, if someone is watching, whatever happens, behave as though you meant it to happen. When the going gets tough, upgrade your computer. The first place to look for information […]

video-marketing
Apr
2

Video Marketing for Dentists

Learn How Video Can Boost The Bottom Line Of Your Practice Of the hundreds of dental websites I analyze over 98% of them do not use video either not at all, or very limited and not the right format. This is a huge mistake, as online video is exploding. Many people on the Internet would […]

Obtain Referrals for the Dental Specialists
Mar
26

The Dental Specialist and Referrals

It seems to me that the dynamic of a specialist obtaining referrals has changed. As we have all noted, private solo practice in the specialties has greatly decreased. I have heard estimates of less than 7%. As a retired Oral and Maxillofacial Surgeon, I have personally noted the change in referral patterns and, I think, […]

copay
Mar
19

Collecting Co-Pays and Deductibles

Are your front desk personnel trained to collect patient co-payments and deductibles at time of service? Do they know the amount of receivables due from each patient and their insurance company? If not, your practice could be losing a significant amount of income. Studies show that collecting payment from patients at the time of service […]

internal-marketing
Mar
12

Internal Marketing

“Internal Marketing” should really be called “Referral Marketing”. Assuming you have a decent amount of active dental patients you should be able to bump up your new patients by doing some formal Internal Marketing. Doing so is smart dental practice management as it costs next to nothing to implement. KEYS to long term success are: […]