• brand-identity

    Creating A Clear Brand Identity For Your Practice

    Wednesday, September 10, 2014

    Creating a clear brand identity is fundamental to developing a strong brand. The brand identity is what you want your patients to experience. It represents the ideal delivery of the brand proposition, and as such, is the foundation for a differentiated brand position. The Difference Between Brand Identity and Brand Image Brand identity and brand […]

    Read More
  • paperless mistakes

    Paperless Mistakes

    Wednesday, September 3, 2014

    One of the common mistakes dentists make with electronic charting is that they only go part way. Sometimes we miss the obvious, it is the old “can’t see the forest for the trees.” In this case the trees are the individual processes that can be used to create digital information. The forest is the paperless […]

    Read More
  • Get Your Six Month SEO Checkup

    Get Your Six Month SEO Checkup to Make Sure Your Website Isn’t Losing Its Bite

    Wednesday, August 27, 2014

    Get Your Six Month SEO Checkup to Make Sure Your Website Isn’t Losing Its Bite Just like you get your teeth cleaned every six months to make sure your bite stays healthy or you get your tires rotated twice a year to keep a firm grip on the road, taking the time to check your […]

    Read More
  • marketing-is-everything

    Marketing Really IS Everything

    Wednesday, August 20, 2014

    Today on my way to picking up hubby from his dialysis treatment I saw an excellent example of what is meant by Marketing really is everything! We live in a large city with many apartment complexes and having been an Apartment Manager for several years, I know that keeping them in “full occupancy” can become […]

    Read More
  • digital-radiography

    Why Digital Radiography? More Than You Think

    Wednesday, August 13, 2014

    Most everyone is aware that a major advantage of digital x-rays is the speed of acquisition. Once the sensor is exposed the image is produced within seconds. This of course saves the time of going to the processor, opening the film packs waiting for the chemical processing then labeling and mounting the films. However there […]

    Read More
  • Follow up communication

    Follow Up Marketing – From Coal to Diamonds and Back to Coal

    Wednesday, July 30, 2014

    You may be doing everything right – super marketing plan – high ranking Google page – and great Facebook engagement, but unless you have a good follow up marketing strategy, you may as well be blowing in the breeze! Exactly what is “Follow Up”? Follow up means that you respond (follow up) on any inquires, telephone […]

    Read More
  • Building a successful dental brand

    Building A Successful Dental Practice Brand

    Wednesday, July 23, 2014

    Building A Successful Dental Practice Brand If you don’t think branding your dental practice is important, think again. A strong brand strategy can help you differentiate your practice and become the foundation for long-term growth and profitability. The brand will become an asset on your balance sheet and will greatly improve the value of your […]

    Read More
  • Get paid faster

    Get paid faster

    Wednesday, July 2, 2014

    “The Survey Says” Sesame Communications has just released the results of a national study examining key drivers of adoption and use of digital marketing and patient engagement technology  by dental practices. This is a blinded study commissioned by Sesame and administered by Dental Products Report in April 2014. This study surveyed 586 dental professionals across […]

    Read More
  • become-dentist

    Why Become a Dentist. My Thoughts, Then and Now

    Wednesday, June 25, 2014

    It seems to me that goals and aspirations upon entering dentistry have changed drastically over the years. A few weeks ago, I was attending a conference and the subject arose as to “Why did you become a dentist?” I thought this was a really easy question until I tried to write down the reasons that […]

    Read More
  • managerial discretion

    Managerial Discretion: Its Privileges and Obligations

    Tuesday, June 10, 2014

    Credit for this article’s topic goes to Steve Cobb, Chairman of Henny Penny who shared with us this idea during a workshop that we recently did with his executives. An hourly employee stuffing sausages at a sausage factory is expected to put in 40 hours a week and get paid for 40 hours of work. […]

    Read More

Articles

front-desk-service
Jun
4

Are you consistent at “The Front of the House”?

I have discovered a nice new resource called Opticall: “…consistency is the building block of trust.  From the first phone call to the first impression when a prospect walks through the door, controlling the consistency of communication, the consistency of their experience, is the secret sauce.  It’s what makes your practice both comfortable, and memorable.” via Is Your […]

Linear or Non-Linear Thinking
May
28

Are you an Intentional Leader? Linear or Non-Linear Thinker?

Are you a Linear or Non-Linear Thinker? Last article we discussed the value of specific and diffuse conversations. This article we examine a related topic of linear and non-linear thinking. Have you ever heard somebody comment that so-and-so is a “linear thinker?” Or, somebody might proudly say, “I am a non-linear thinker.” What do they […]

trust but verify
May
21

Trust but verify

“Trust but Verify” This phrase was a favorite saying of Ronald Reagan, made popular during his dealings with the Soviet Union. He was quoting Felix Dzerzhinsky, one of the architects of the Soviet Secret Police. Ronald Reagan was someone I found very trustworthy. Trust. Everyone wants to be trusted. Most of us begin the day expecting to […]

what implant is that?
May
14

What Implant is That?

What Implant is That? A Web-based Reference for Implant Radiographic Identification Over the last 40 years, implants have been gaining popularity in dentistry, resulting in over a hundred types of implants in service. Each new manufacturer and design has certain characteristics that differentiate it from the competition. As prosthodontists, we are faced with a myriad […]

Do you own your website?
May
7

Do You Own Your Website?

Do you own your website? Be sure your office web site domain names are registered to you or your business. Sometimes web site providers will register the names to themselves. This is convenient for them but bad for the dentist. If the web provider owns the domain they have control. This can result in problems […]

fearful-patient
Apr
30

What a Dentist Should Do When a Patient is Fearful

Fear and dentistry seem to go hand in hand.  Whether the fear comes from childhood experiences or is solely psychological, fear is a real thing that patients often bring with them to their appointments. Here’s what most dentists and their teams fail to remember: people have two biological, automatic reactions when dealing with fear, FLIGHT […]