• 10 laws of computing

    Ten Laws of Computing

    Wednesday, April 9, 2014

    I especially like 1, 9 and 10. If you have reached the point where you really understand your computer, it’s probably obsolete. When you are computing, if someone is watching, whatever happens, behave as though you meant it to happen. When the going gets tough, upgrade your computer. The first place to look for information […]

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  • video-marketing

    Video Marketing for Dentists

    Wednesday, April 2, 2014

    Learn How Video Can Boost The Bottom Line Of Your Practice Of the hundreds of dental websites I analyze over 98% of them do not use video either not at all, or very limited and not the right format. This is a huge mistake, as online video is exploding. Many people on the Internet would […]

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  • Obtain Referrals for the Dental Specialists

    The Dental Specialist and Referrals

    Wednesday, March 26, 2014

    It seems to me that the dynamic of a specialist obtaining referrals has changed. As we have all noted, private solo practice in the specialties has greatly decreased. I have heard estimates of less than 7%. As a retired Oral and Maxillofacial Surgeon, I have personally noted the change in referral patterns and, I think, […]

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  • copay

    Collecting Co-Pays and Deductibles

    Wednesday, March 19, 2014

    Are your front desk personnel trained to collect patient co-payments and deductibles at time of service? Do they know the amount of receivables due from each patient and their insurance company? If not, your practice could be losing a significant amount of income. Studies show that collecting payment from patients at the time of service […]

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  • charting-software

    “Good” Charting Software

    Wednesday, February 26, 2014

    Good charting software has many features. One of the most important is that it eliminates all paper. That means the software must accommodate all the bits of paper data that accumulate in a chart and it must have a method of importing virtually anything either with a scanner or file import function. If some bit of paper […]

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  • 3D printing image by http://blog.stratasys.com

    3D Printing – Taking Dental Work to the Next Level

    Monday, May 6, 2013

    Three dimensional (3D) Printing is something which has recently experienced a sudden increase in popularity and can immensely help bring your practice to the next level. The printing process incorporates making a three-dimensional solid object in almost any shape imaginable from a digital model, through the use of advanced digital technology. The additive manufacturing process […]

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  • top-10-grow-dental-practice-600x340

    10 Tips To Grow Your Dental Practice

    Monday, January 7, 2013

    Most dentists I talk to have a strong desire to grow their dental practice. Many have even hired so-called SEO guru’s, website designers, local ranking experts, and consultants, but with very little success. With the competitive landscape for most business niches, dental is no different. You can’t have a piece meal marketing approach. You must […]

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Articles

data recovery
Nov
26

Data Storage and Recovery Concerns Dental Practices Need to Know About

Data loss is the most common business disaster. Because your patients are counting on you, dealing with this problem in a dental practice is even more vital. To maintain continuity of day-to-day operations, it’s essential to have a solution in place that will get you up and running effectively with little or no loss of […]

computer mice
Nov
20

Dual Entry

A simple, inexpensive, yet very powerful component to effective use of technology in the treatment room is multiple inputs. Input refers to any device, which allows the user to access the computer. The most common input devices are a keyboard and mouse. However there are other options as well such as touch pads, track balls, […]

section179-nov12
Nov
19

Section 179

The popular Section 179 deduction for equipment purchases has been expanded for 2013. As part of The American Taxpayer Relief Act of 2012, passed on January 1, 2013, the maximum deduction limit has been increased to $500,000. This limit is retroactive to purchases made in 2012. The first-year, 50 percent bonus depreciation, has also been […]

internal customer service
Nov
12

Internal Customer Service

The other day I was on a business trip with four other people. They all work for the same company and we were visiting one of their suppliers. As we were traveling down the highway we passed one of the company manufacturing sites. Anxious to show me one of their factories they made a decision […]

trusted-brand-blog
Nov
6

The Psychology of Social Proof & How to Build Trust in Your Business

(Image Source) Everybody’s doing it. Sound familiar? It should. It’s brain science. People tend to do what other people are doing. Psychologists call this conformity, herd behavior, or the bandwagon effect. Marketers call it social proof. The goal is to increase conversions by giving evidence that you are accepted by others. Visitors, influencers, subscribers, and […]

great-signs
Oct
16

What makes a sign GREAT!

Our research shows that 44% of the people on the floor have become aware of a new business because of signage. One of the keys to effective signing is that Attendees walking down a given aisle only have a 20 degree cone of visibility. This means that signage that is parallel to the aisle is […]