• ROI-1024x625

    Dentist Marketing Ideas: New Way to Track ROI

    Wednesday, November 18, 2015

    As a consultant, one of the first things I normally do with a new client is to work with the front desk team to set up a system to track new patient referral sources. This often requires making sure the health history includes a question about referring, the front desk team asks new patients on […]

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  • walking-with-socrates

    Walking with Socrates

    Wednesday, October 21, 2015

    “We need to improve our communication” — it’s a refrain we hear often in our line of work. Sound familiar? Does your company/department/team have this “communication thing” licked? Probably not. Of course, “improving communication” is a pretty diffuse phrase. It encompasses everything from “please use the ‘reply all’ function in Outlook judiciously” to “have the […]

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  • file insurance claims

    Obnoxiously Detailed Insurance Narratives

    Wednesday, October 7, 2015

    Your Secret Weapon…Obnoxiously Detailed Narratives You’ve experienced it before…the dreaded letter from a patient’s insurance company: We need more information, there is not enough evidence of need, please send us a diagnostic film (after you have initially sent one!). Several things are critical when submitting dental claims on behalf of your patient: Most patients are […]

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  • Message from my mentor

    Message from my mentor

    Wednesday, September 16, 2015

    Message from my mentor: One of the greatest influences in my professional experience was way back in the day, in the early 1990’s. At that time my 3 children were young, under the ages of 7, and my mental state was mostly a blur. My husband and I had purchased a dental practice in Raleigh/Durham, […]

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  • Dicom


    Wednesday, September 9, 2015

    DICOM stands for Digital Image Communication in Medicine. It is an international standard for digital radiography that covers everything from hospital CAT Scans to dental periapicals. It is the DICOM standard that assures the reliable transfer of images from one system to another. The DICOM standard also calls for the transfer of essential data along […]

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  • grand-opening

    From Dentist to Small-Business Owner: Tips and Options

    Wednesday, August 26, 2015

    You learn how to fill cavities and keep teeth clean and healthy in dentistry school. What you don’t learn is how to raise capital and manage business debt. “That can make life after dentistry school challenging,” says Genaro Romo, who started his career in Chicago in the 1990s. He quickly realized that being a successful […]

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  • happy-employees

    3 Ways to Help Keep Your Dental Office Staff Happy

    Wednesday, August 19, 2015

    Happy staff, happy life? Quite possibly. Although there’s no guarantee that a happy staff leads to a happy dentist, you can be sure that a happy staff strengthens your practice. When your staff is unhappy, that unhappiness manifests itself in the form of turnover, which is something you don’t want to see with any level […]

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  • Change: Realize Your Greatest Potential

    What are you waiting for?

    Wednesday, August 5, 2015

    It’s pretty clear the world is changing at a remarkable pace. And this pace, as overwhelming as it feels today, is poised to steadily increase – many say it will continue to double every five years. So if you thought the last 20 years were something, the next 20 will be something else. For example, […]

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  • bluetooth-toothbrush

    Changing dental insurance with a connected toothbrush

    Wednesday, July 29, 2015

    From Fortune: …a dental insurance company, giving connected toothbrushes to policy holders makes all the sense in the world. Knowing that your policyholders brush their teeth on the regular means they are less likely to develop cavities and other issues associated with high claims. The insurer might even be able to promote more brushing or […]

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  • Third Generation Online Referrals

    Third Generation Online Referrals

    Wednesday, June 24, 2015

    First generation attempts to create digital referral slips simply recreate the paper form in an electronic format, usually pdf. The referring dentist needs to download and print the form then fill in the information (patient name, practice information, tooth #, diagnosis etc.) by hand. The patient takes the form to the specialist and the data […]

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Why go paperless?

Why go Paperless? What I have now works and doesn’t cost a thing.

Paper charts don’t just appear in the office for free. The paper folder and all the other papers cost about $2.50 each. If you have 2500 charts they cost you at least $6,250 to create and every time a new patient walks in it’s another two-fifty; cha-ching. Other chart contents, like X-Rays and photographs can […]


Specific vs Diffuse: Part 2

Two weeks ago David Baker, CEO of Think.Shift, wrote a provocative article challenging axioms – statements we believe to be self-evident truths. In this article I want to use him as an example of how to intentionally use both specific and diffuse forms of communication effectively. In a previous article I noted that some people […]


How Little Do Users Read? 20% – Tips for an effective dental homepage

Summary: On the average Web page, users have time to read at most 28% of the words during an average visit; 20% is more likely.We’ve known since our first studies of how users read on the Web that they typically don’t read very much. Scanning text is an extremely common behavior for higher-literacy users… via […]


Caution: Falling Axioms

With a background in advertising, I am keenly aware of the influence that engaging and colorful words can have on the acceptance of an idea. However, I had not connected this with the business axioms that are so often embraced without challenge. Axioms are “statements or propositions regarded as being established, accepted or self-evidently true.” […]


How to kick start a new system at your office

Only One is Good There are three possible outcomes when adding technology to the office only one of which is good. One: The office buys a new high tech system then throws team members at it with little or no training and no plan for implementation. This all too common approach almost always results in […]


The importance of a business mentor

Who’s your mentor? Having a business mentor who you can bounce ideas off of is an invaluable asset. It can make a huge difference in the success of your dental practice and the future of your business. Most of us always think we know the correct answers to all of the business issues that come […]