If you are reading this blog you are (by definition) aware of the power of the Internet to spread information. The Internet has fundamentally changed how people seek and find information, which in turn has destroyed the old ways of business communication like printed magazines and yellow pages ads. Actually there are two things which [...]
I’m amazed at the hundreds of dental websites I have looked at that are difficult to navigate, make me work to take action, and are basically wasting air space on the Internet. If you have a website already, I want you to really take a look at its EVERY page, and ask yourself this question. [...]
Lance Jacob of the Dental CPAs has compiled a list of the top ten most common tax filing mistakes that he sees his dental clients making. If you don’t have a dental CPA, contact Lance. Filling out tax forms with an incorrect Social Security number. The IRS computers will automatically reject your deductions and credits if your [...]
Do you have employees you’re not proud of? Then deal with it! The “how” of firing is typically not the problem. It’s the “who” and “when” that gets in the way. Business decision makers will tell me about a problem employee and how he/she is a poison to the operation and not living up to [...]
Food for Thought is our way of sharing interesting concepts on corporate leadership and management with others who might find it useful. The thoughts offered are intended to be controversial and thought provoking. They always follow our motto of helping develop logical leadership. Do you or your organization find yourself wanting to make a decision [...]
As I work with more and more dentists, I’m finding out many of them are horrified to do video. They just want to get more patients and do what they do best. Unfortunately, to get more patients, you’ve got to implement a video marketing plan, as youtube is the second biggest search engine in the [...]