• bluetooth-toothbrush

    Changing dental insurance with a connected toothbrush

    Wednesday, July 29, 2015

    From Fortune: …a dental insurance company, giving connected toothbrushes to policy holders makes all the sense in the world. Knowing that your policyholders brush their teeth on the regular means they are less likely to develop cavities and other issues associated with high claims. The insurer might even be able to promote more brushing or […]

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  • reward-employee

    Mediocrity Invited: how to encourage high performers

    Wednesday, July 22, 2015

    In most of our companies we have a big sign with bold letters over the main door into our building. It has been there a long time and is such a regular part of the fixtures that we have lost sight of it. Although we diligently practice what the sign says, few of us, if […]

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  • Third Generation Online Referrals

    Third Generation Online Referrals

    Wednesday, June 24, 2015

    First generation attempts to create digital referral slips simply recreate the paper form in an electronic format, usually pdf. The referring dentist needs to download and print the form then fill in the information (patient name, practice information, tooth #, diagnosis etc.) by hand. The patient takes the form to the specialist and the data […]

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  • what-customers-want

    3 Reasons You Can’t Just Ask Customers What They Want

    Wednesday, June 17, 2015

    From TechCrunch: “The first reason you can’t just ask customers what they want is that they aren’t always attuned to what they really need. Steve Jobs famously said, “People don’t know what they want until you show it to them.” via 3 Reasons You Can’t Just Ask Customers What They Want | TechCrunch. I first […]

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  • Why go paperless?

    Why go Paperless? What I have now works and doesn’t cost a thing.

    Wednesday, May 27, 2015

    Paper charts don’t just appear in the office for free. The paper folder and all the other papers cost about $2.50 each. If you have 2500 charts they cost you at least $6,250 to create and every time a new patient walks in it’s another two-fifty; cha-ching. Other chart contents, like X-Rays and photographs can […]

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  • specific-diffuse2

    Specific vs Diffuse: Part 2

    Tuesday, May 19, 2015

    Two weeks ago David Baker, CEO of Think.Shift, wrote a provocative article challenging axioms – statements we believe to be self-evident truths. In this article I want to use him as an example of how to intentionally use both specific and diffuse forms of communication effectively. In a previous article I noted that some people […]

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  • RESULT OF EYE TRACKING STUDY ON A WEBPAGE

    How Little Do Users Read? 20% – Tips for an effective dental homepage

    Wednesday, May 13, 2015

    Summary: On the average Web page, users have time to read at most 28% of the words during an average visit; 20% is more likely.We’ve known since our first studies of how users read on the Web that they typically don’t read very much. Scanning text is an extremely common behavior for higher-literacy users… via […]

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  • staff-training

    How to kick start a new system at your office

    Wednesday, April 22, 2015

    Only One is Good There are three possible outcomes when adding technology to the office only one of which is good. One: The office buys a new high tech system then throws team members at it with little or no training and no plan for implementation. This all too common approach almost always results in […]

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  • Living Core Values  Deliver Better Patient Experiences

    How Living Core Values Delivers Better Patient Experiences

    Wednesday, March 25, 2015

    We live in an experience economy. People pay more for a great experience. Bad brand experiences are like a kiss of death. Not only do people enjoy talking about bad experiences, the Internet allows people to share them quickly and freely through their social networks. Consistently delivering a positive experience in your practice begins with […]

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  • 21 Ways to Make Your Dental Practice More Profitable

    21 Ways to Make Your Dental Practice More Profitable

    Wednesday, March 11, 2015

    Chances are, if you’ve been in the game for a while you are probably doing pretty decent revenue. But we all know that the top line revenue means nothing (well, except to those that like to brag about being a million, 2 million, or 3 million dollar practice). What matters is what you take home. […]

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Articles

RESULT OF EYE TRACKING STUDY ON A WEBPAGE
May
13

How Little Do Users Read? 20% – Tips for an effective dental homepage

Summary: On the average Web page, users have time to read at most 28% of the words during an average visit; 20% is more likely.We’ve known since our first studies of how users read on the Web that they typically don’t read very much. Scanning text is an extremely common behavior for higher-literacy users… via […]

axiom
May
6

Caution: Falling Axioms

With a background in advertising, I am keenly aware of the influence that engaging and colorful words can have on the acceptance of an idea. However, I had not connected this with the business axioms that are so often embraced without challenge. Axioms are “statements or propositions regarded as being established, accepted or self-evidently true.” […]

staff-training
Apr
22

How to kick start a new system at your office

Only One is Good There are three possible outcomes when adding technology to the office only one of which is good. One: The office buys a new high tech system then throws team members at it with little or no training and no plan for implementation. This all too common approach almost always results in […]

business-mentor
Apr
15

The importance of a business mentor

Who’s your mentor? Having a business mentor who you can bounce ideas off of is an invaluable asset. It can make a huge difference in the success of your dental practice and the future of your business. Most of us always think we know the correct answers to all of the business issues that come […]

Cloud Technology in your Modern Practice
Mar
31

The importance of Cloud-Based Technology in your Modern Practice

The modern practice is a long way away from the old dental practices serving up massive paper files, heavy metal dental equipment, and impossibly hard to reach on the phone. The reason for deploying cloud-based technology services may vary from practice to practice, but the fact of the matter is, cloud computing is going to […]

Living Core Values  Deliver Better Patient Experiences
Mar
25

How Living Core Values Delivers Better Patient Experiences

We live in an experience economy. People pay more for a great experience. Bad brand experiences are like a kiss of death. Not only do people enjoy talking about bad experiences, the Internet allows people to share them quickly and freely through their social networks. Consistently delivering a positive experience in your practice begins with […]