• Living Core Values  Deliver Better Patient Experiences

    How Living Core Values Delivers Better Patient Experiences

    Wednesday, March 25, 2015

    We live in an experience economy. People pay more for a great experience. Bad brand experiences are like a kiss of death. Not only do people enjoy talking about bad experiences, the Internet allows people to share them quickly and freely through their social networks. Consistently delivering a positive experience in your practice begins with […]

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  • mind-those-Qs

    Mind those Q’s

    Wednesday, March 18, 2015

    A few months ago, Tom Friedman, a New York Times columnist, wrote an article on how the hiring practices at Google have changed from focusing on GPAs and graduates from prestigious schools to a broader index of indicators. That motivated us to formalize a framework that we have informally used over the years. Would you […]

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  • 21 Ways to Make Your Dental Practice More Profitable

    21 Ways to Make Your Dental Practice More Profitable

    Wednesday, March 11, 2015

    Chances are, if you’ve been in the game for a while you are probably doing pretty decent revenue. But we all know that the top line revenue means nothing (well, except to those that like to brag about being a million, 2 million, or 3 million dollar practice). What matters is what you take home. […]

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  • 101 ways to grow your dental practice

    101 Ways to Grow Your Dental Practice

    Wednesday, February 25, 2015

    Let’s face it, when you think about ways that you can grow your dental practice you probably think about the same ‘ol strategies. Online Marketing. Direct Mail. Referral Incentives. But there’s so much more out there to growing your practice. You never want to rely too much on any one strategy for new patient acquisition. […]

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  • paperless tip tracking procedures with appointments

    Paperless Records Tip

    Wednesday, February 18, 2015

    Insurance CDT codes are set up by procedure and are designed primarily to track fees. However, in real life in the dental office we work on appointments not just codes. Many procedures require multiple appointments to complete. For example a traditional crown (not CAD CAM) includes a preparation and then a delivery. A denture requires […]

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  • The Importance of an Email Subject Line

    The importance of an Email Subject Line

    Wednesday, February 11, 2015

    Communicating to your patients through emails isn’t an easy task. Creating an email subject line that delivers is 99% of the battle. The email subject line plays a substantial role before and after reaching your patients’ inboxes. What’s in a subject line that makes your patients open or spam your email? Less IS more Make […]

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  • Health benefit for your employees

    The Advantages of Individual Health Insurance for Dental Practices

    Wednesday, January 28, 2015

    Most dental practices want to offer health care benefits to their employees. After all, healthcare benefits are a vital part of recruiting and retaining the best hygienists, dental assistants, and office managers. However, for many practices, group health insurance is cost prohibitive, but according to Jordan Jolley with Zane Benefits, there is a cost effective […]

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  • Does Yelp work?

    Does Yelp work?

    Wednesday, January 21, 2015

    In today’s competitive environment all dental offices must have a good understanding of how social media can work for their practices.  It is very important to gain the social media business intelligence that will drive new patient flow in the most effective manner – and that is not always easy. Net32’s annual surveys of Social Media […]

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Articles

Health benefit for your employees
Jan
28

The Advantages of Individual Health Insurance for Dental Practices

Most dental practices want to offer health care benefits to their employees. After all, healthcare benefits are a vital part of recruiting and retaining the best hygienists, dental assistants, and office managers. However, for many practices, group health insurance is cost prohibitive, but according to Jordan Jolley with Zane Benefits, there is a cost effective […]

Does Yelp work?
Jan
21

Does Yelp work?

In today’s competitive environment all dental offices must have a good understanding of how social media can work for their practices.  It is very important to gain the social media business intelligence that will drive new patient flow in the most effective manner – and that is not always easy. Net32’s annual surveys of Social Media […]

shadewave
Jan
14

ShadeWave

ShadeWave from digital dental camera expert Dennis Braunston is a cloud based software that determines tooth shades using a digital camera and a special shade tab. A digital camera image is made of the patient’s tooth or the one that has been manufactured on the bench. In the image, next to the tooth is our scientifically […]

anonymous
Jan
7

Authenticity Index

The recent tragedy of Robin Williams elicited much conversation in cyber space. While much of the conversation was probably respectful and filled with fond memories of the talented comedian, there were a number of posts in social media that were outright rude and mean. So much so, that his daughter, Zelda Williams, had to close […]

what-customers-want
Dec
17

3 Reasons You Can’t Just Ask Customers What They Want

From TechCrunch: “The first reason you can’t just ask customers what they want is that they aren’t always attuned to what they really need. Steve Jobs famously said, “People don’t know what they want until you show it to them.” via 3 Reasons You Can’t Just Ask Customers What They Want | TechCrunch. I first […]

keyboard-asepis
Dec
10

Keyboard Asepsis

Computer keyboards are notorious grunge hideouts. Many studies have found keyboards to be covered with grime and crawling with germs. Incidentally the filthiest keyboards were found in lawyer’s offices, but that is another story. As dentists we have an obligation to keep our treatment room computers clean and germ free. There are various ways of […]