• soccer-team

    Build a Stronger Dental Team with 5 Simple Steps

    Wednesday, February 22, 2017

    An efficient dental care team is theBaseball Team backbone of a successful clinic, improving its day-to-day operations as well as patient satisfaction. If your team works together smoothly, the benefits affect every aspect of your practice in a positive manner, thus reducing time and enhancing performance. If your team has any shortcomings with motivation, productivity […]

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  • practice-management-patel

    The 6 Most Effective Principles for Dental Practice Management

    Wednesday, January 18, 2017

    Can dentistry be a profitable profession? Ask practice owners that question, and many will nod their heads in agreement. Like any professional services firm, however, every successful dental office started from humble beginnings. Practice owners, at the beginning of their careers tend to stumble about running their dental offices, learning things along the way and […]

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  • reputation-online

    Three things to keep in mind about your reputation

    Wednesday, December 14, 2016

    More wisdom from Seth Godin: Three things to keep in mind about your reputation Your reputation has as much impact on your life as what you actually do. Early assumptions about you are sticky and are difficult to change. The single best way to maintain your reputation is to do things you’re proud of. Gaming […]

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  • taking-picture-dental

    If Your Hygienists Aren’t Doing This, You’re Cheating Your Practice and Patients

    Tuesday, November 15, 2016

    Ok. I am going to make a bold statement. Well, it’s not really that bold. My hygienists are the lifeblood of my general practice. I use the term ‘general’ practice very intentionally in that statement. I don’t have exact stats, but my guess would be that 75% of my general dental practice care is driven through the […]

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  • culture-walk-past

    Culture is What You Walk Past

    Wednesday, November 9, 2016

    I generally try to avoid politically-motivated topics in this Food for Thought series. Even though it has been particularly difficult to resist this election season, this month’s topic is more inspired by a news story than the current political climate and should be viewed as such. We have all heard, or heard of, the lewd comments that […]

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  • more-reviews

    Getting More Reviews

    Wednesday, September 21, 2016

      I’ve heard over and over again how important reviews are to a practice. Then it hit me like a ton of bricks one day. I was visiting another city and was looking for a great place to eat. And of course it had to be a Thai restaurant. How did I decide where to […]

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  • Cloud Technology in your Modern Practice

    Charts in the Cloud, who owns the data?

    Wednesday, September 14, 2016

    When we buy a paper book or a DVD video what we are really doing is assuring access to that “content” whenever we want. If we want to read it or view it we just go to the shelf and get it. But if we can just go to the Internet and get it streamed […]

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  • moving-right

    Moving to the Right – Your Dental Journey

    Wednesday, August 17, 2016

    I got a day off today and I sat down and thought about how I’ve ‘reinvented’ myself many times over the past 15 years. Whether it’s as a dental educator or as a practicing dentist.These days when I speak it’s not so much about clinical techniques, but more about your journey. We go through 3 […]

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  • domain-names

    New Healthcare Domains

    Wednesday, August 10, 2016

    The new healthcare domains are significantly more expensive than the usual .com domains. Around $65 as opposed to $10 or less for most .com names. ….. Check to see if your domain is available with our Domain Name Search tool. Source: Domain Name Registration | Domain Name Search | NetworkSolutions.com At this time people think […]

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  • dont-sell-donuts

    Don’t sell donuts

    Wednesday, July 13, 2016

    Quality of revenue is achieved by brand positioning (what customers think of you), product positioning (what customers think of your product) and price positioning (what customers think of your value). You must actively and intentionally manage all three.

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Articles

video-marketing
Apr
2

Video Marketing for Dentists

Learn How Video Can Boost The Bottom Line Of Your Practice Of the hundreds of dental websites I analyze over 98% of them do not use video either not at all, or very limited and not the right format. This is a huge mistake, as online video is exploding. Many people on the Internet would […]

Obtain Referrals for the Dental Specialists
Mar
26

The Dental Specialist and Referrals

It seems to me that the dynamic of a specialist obtaining referrals has changed. As we have all noted, private solo practice in the specialties has greatly decreased. I have heard estimates of less than 7%. As a retired Oral and Maxillofacial Surgeon, I have personally noted the change in referral patterns and, I think, […]

copay
Mar
19

Collecting Co-Pays and Deductibles

Are your front desk personnel trained to collect patient co-payments and deductibles at time of service? Do they know the amount of receivables due from each patient and their insurance company? If not, your practice could be losing a significant amount of income. Studies show that collecting payment from patients at the time of service […]

internal-marketing
Mar
12

Internal Marketing

“Internal Marketing” should really be called “Referral Marketing”. Assuming you have a decent amount of active dental patients you should be able to bump up your new patients by doing some formal Internal Marketing. Doing so is smart dental practice management as it costs next to nothing to implement. KEYS to long term success are: […]

specific-diffuse
Mar
5

Are you Specific or Diffuse?

Different people tend to speak with different levels of specificity. Over this past Super Bowl, somebody commented, “I like watching the Super Bowl for its commercials.” This is a statement of personal preference with some broad judgment intended. It is unlikely that somebody would disagree with the intended judgment since it is stated as a […]

charting-software
Feb
26

“Good” Charting Software

Good charting software has many features. One of the most important is that it eliminates all paper. That means the software must accommodate all the bits of paper data that accumulate in a chart and it must have a method of importing virtually anything either with a scanner or file import function. If some bit of paper […]