• soccer-team

    Build a Stronger Dental Team with 5 Simple Steps

    Wednesday, February 22, 2017

    An efficient dental care team is theBaseball Team backbone of a successful clinic, improving its day-to-day operations as well as patient satisfaction. If your team works together smoothly, the benefits affect every aspect of your practice in a positive manner, thus reducing time and enhancing performance. If your team has any shortcomings with motivation, productivity […]

    Read More
  • practice-management-patel

    The 6 Most Effective Principles for Dental Practice Management

    Wednesday, January 18, 2017

    Can dentistry be a profitable profession? Ask practice owners that question, and many will nod their heads in agreement. Like any professional services firm, however, every successful dental office started from humble beginnings. Practice owners, at the beginning of their careers tend to stumble about running their dental offices, learning things along the way and […]

    Read More
  • reputation-online

    Three things to keep in mind about your reputation

    Wednesday, December 14, 2016

    More wisdom from Seth Godin: Three things to keep in mind about your reputation Your reputation has as much impact on your life as what you actually do. Early assumptions about you are sticky and are difficult to change. The single best way to maintain your reputation is to do things you’re proud of. Gaming […]

    Read More
  • taking-picture-dental

    If Your Hygienists Aren’t Doing This, You’re Cheating Your Practice and Patients

    Tuesday, November 15, 2016

    Ok. I am going to make a bold statement. Well, it’s not really that bold. My hygienists are the lifeblood of my general practice. I use the term ‘general’ practice very intentionally in that statement. I don’t have exact stats, but my guess would be that 75% of my general dental practice care is driven through the […]

    Read More
  • culture-walk-past

    Culture is What You Walk Past

    Wednesday, November 9, 2016

    I generally try to avoid politically-motivated topics in this Food for Thought series. Even though it has been particularly difficult to resist this election season, this month’s topic is more inspired by a news story than the current political climate and should be viewed as such. We have all heard, or heard of, the lewd comments that […]

    Read More
  • more-reviews

    Getting More Reviews

    Wednesday, September 21, 2016

      I’ve heard over and over again how important reviews are to a practice. Then it hit me like a ton of bricks one day. I was visiting another city and was looking for a great place to eat. And of course it had to be a Thai restaurant. How did I decide where to […]

    Read More
  • Cloud Technology in your Modern Practice

    Charts in the Cloud, who owns the data?

    Wednesday, September 14, 2016

    When we buy a paper book or a DVD video what we are really doing is assuring access to that “content” whenever we want. If we want to read it or view it we just go to the shelf and get it. But if we can just go to the Internet and get it streamed […]

    Read More
  • moving-right

    Moving to the Right – Your Dental Journey

    Wednesday, August 17, 2016

    I got a day off today and I sat down and thought about how I’ve ‘reinvented’ myself many times over the past 15 years. Whether it’s as a dental educator or as a practicing dentist.These days when I speak it’s not so much about clinical techniques, but more about your journey. We go through 3 […]

    Read More
  • domain-names

    New Healthcare Domains

    Wednesday, August 10, 2016

    The new healthcare domains are significantly more expensive than the usual .com domains. Around $65 as opposed to $10 or less for most .com names. ….. Check to see if your domain is available with our Domain Name Search tool. Source: Domain Name Registration | Domain Name Search | NetworkSolutions.com At this time people think […]

    Read More
  • dont-sell-donuts

    Don’t sell donuts

    Wednesday, July 13, 2016

    Quality of revenue is achieved by brand positioning (what customers think of you), product positioning (what customers think of your product) and price positioning (what customers think of your value). You must actively and intentionally manage all three.

    Read More

Articles

Key Marketing Strategies to Successfully Differentiate Yourself from Everybody Else
Oct
15

Key Marketing Strategies to Successfully Differentiate Yourself from Everybody Else

In online marketing, one of the most powerful elements is to determine something that will set you apart from the rest. You may be thinking, “But Livvie, I’m just like everybody else. I don’t really have anything that sets me apart.” First: Let me say to you that you have more right there at your […]

analyzing dental insurance reimbursement
Oct
1

Increase your bottom line: Analyze dental insurance reimbursements

Analyzing dental insurance reimbursements may increase your bottom line: Three tactics to consider PPO insurance is often one of the largest problems in a dental practice. While operating costs are on the rise, dental insurance reimbursements have stayed stagnant. In order to keep your practice on a profitable track, you’ll need to analyze, from time […]

yelp_review
Sep
24

6 Yelp survival skills that every dentist should know

Dr. Johnson’s epic battle with the Yelp review filter* PROLOGUE Dr. Johnson is a dentist in Philadelphia who has been practicing for more than 30 years. He has treated thousands of patients over his career. One day in 2013, he Googled himself, and to his dismay, only one person had left him a review on […]

online reputation for your business
Sep
17

Does your Online Reputation Precede you?

The vast majority of consumers search online for local services (source: BIA/Kelsey). As more people turn to the Internet to select healthcare providers, a patient’s first impression of your practice is often based on your online presence. You may think that having a website is enough, but it is merely one aspect that you need […]

brand-identity
Sep
10

Creating A Clear Brand Identity For Your Practice

Creating a clear brand identity is fundamental to developing a strong brand. The brand identity is what you want your patients to experience. It represents the ideal delivery of the brand proposition, and as such, is the foundation for a differentiated brand position. The Difference Between Brand Identity and Brand Image Brand identity and brand […]

paperless mistakes
Sep
3

Paperless Mistakes

One of the common mistakes dentists make with electronic charting is that they only go part way. Sometimes we miss the obvious, it is the old “can’t see the forest for the trees.” In this case the trees are the individual processes that can be used to create digital information. The forest is the paperless […]