Saved by the Cloud… or not

saved by the cloud... or not

When you visit a medical or dental office in the future you won’t be handed a clip board and paper forms, all your personal and medical data will be stored on the cloud. The medical / dental office will merely request a download and all the data will be available instantly. No forms, no guessing […]

Key Marketing Strategies to Successfully Differentiate Yourself from Everybody Else

Key Marketing Strategies to Successfully Differentiate Yourself from Everybody Else

In online marketing, one of the most powerful elements is to determine something that will set you apart from the rest. You may be thinking, “But Livvie, I’m just like everybody else. I don’t really have anything that sets me apart.” First: Let me say to you that you have more right there at your […]

Increase your bottom line: Analyze dental insurance reimbursements

analyzing dental insurance reimbursement

Analyzing dental insurance reimbursements may increase your bottom line: Three tactics to consider PPO insurance is often one of the largest problems in a dental practice. While operating costs are on the rise, dental insurance reimbursements have stayed stagnant. In order to keep your practice on a profitable track, you’ll need to analyze, from time […]

6 Yelp survival skills that every dentist should know

yelp_review

Dr. Johnson’s epic battle with the Yelp review filter* PROLOGUE Dr. Johnson is a dentist in Philadelphia who has been practicing for more than 30 years. He has treated thousands of patients over his career. One day in 2013, he Googled himself, and to his dismay, only one person had left him a review on […]

Does your Online Reputation Precede you?

online reputation for your business

The vast majority of consumers search online for local services (source: BIA/Kelsey). As more people turn to the Internet to select healthcare providers, a patient’s first impression of your practice is often based on your online presence. You may think that having a website is enough, but it is merely one aspect that you need […]

Creating A Clear Brand Identity For Your Practice

brand-identity

Creating a clear brand identity is fundamental to developing a strong brand. The brand identity is what you want your patients to experience. It represents the ideal delivery of the brand proposition, and as such, is the foundation for a differentiated brand position. The Difference Between Brand Identity and Brand Image Brand identity and brand […]

Paperless Mistakes

paperless mistakes

One of the common mistakes dentists make with electronic charting is that they only go part way. Sometimes we miss the obvious, it is the old “can’t see the forest for the trees.” In this case the trees are the individual processes that can be used to create digital information. The forest is the paperless […]

Get Your Six Month SEO Checkup to Make Sure Your Website Isn’t Losing Its Bite

Get Your Six Month SEO Checkup

Get Your Six Month SEO Checkup to Make Sure Your Website Isn’t Losing Its Bite Just like you get your teeth cleaned every six months to make sure your bite stays healthy or you get your tires rotated twice a year to keep a firm grip on the road, taking the time to check your […]

Marketing Really IS Everything

marketing-is-everything

Today on my way to picking up hubby from his dialysis treatment I saw an excellent example of what is meant by Marketing really is everything! We live in a large city with many apartment complexes and having been an Apartment Manager for several years, I know that keeping them in “full occupancy” can become […]

Why Digital Radiography? More Than You Think

digital-radiography

Most everyone is aware that a major advantage of digital x-rays is the speed of acquisition. Once the sensor is exposed the image is produced within seconds. This of course saves the time of going to the processor, opening the film packs waiting for the chemical processing then labeling and mounting the films. However there […]