Building A Successful Dental Practice Brand

Building a successful dental brand

Building A Successful Dental Practice Brand If you don’t think branding your dental practice is important, think again. A strong brand strategy can help you differentiate your practice and become the foundation for long-term growth and profitability. The brand will become an asset on your balance sheet and will greatly improve the value of your […]

The importance of Facebook Check-Ins

Facebook Check-Ins

Every dentist knows the importance of social media marketing and having a business Facebook page. You and your staff are busy keeping your page fresh and fun by publishing captivating posts, running contests, and encouraging patient interaction and likes. The goal of all this activity is to be visible – to be on top of […]

Get paid faster

Get paid faster

“The Survey Says” Sesame Communications has just released the results of a national study examining key drivers of adoption and use of digital marketing and patient engagement technology  by dental practices. This is a blinded study commissioned by Sesame and administered by Dental Products Report in April 2014. This study surveyed 586 dental professionals across […]

Why Become a Dentist. My Thoughts, Then and Now

become-dentist

It seems to me that goals and aspirations upon entering dentistry have changed drastically over the years. A few weeks ago, I was attending a conference and the subject arose as to “Why did you become a dentist?” I thought this was a really easy question until I tried to write down the reasons that […]

Three Paperless Forms Options

dental_forms_paperless

Forms and signatures are one of the essentials of record keeping. How then can you have a paperless record? There are three methods to gather the information electronically and totally bypass the paper (paperless forms). Tablet PC: A tablet PC is a mobile computer in the shape of a slate. The i-Pad is the best known tablet […]

Managerial Discretion: Its Privileges and Obligations

managerial discretion

Credit for this article’s topic goes to Steve Cobb, Chairman of Henny Penny who shared with us this idea during a workshop that we recently did with his executives. An hourly employee stuffing sausages at a sausage factory is expected to put in 40 hours a week and get paid for 40 hours of work. […]

Are you consistent at “The Front of the House”?

front-desk-service

I have discovered a nice new resource called Opticall: “…consistency is the building block of trust.  From the first phone call to the first impression when a prospect walks through the door, controlling the consistency of communication, the consistency of their experience, is the secret sauce.  It’s what makes your practice both comfortable, and memorable.” via Is Your […]

Are you an Intentional Leader? Linear or Non-Linear Thinker?

Linear or Non-Linear Thinking

Are you a Linear or Non-Linear Thinker? Last article we discussed the value of specific and diffuse conversations. This article we examine a related topic of linear and non-linear thinking. Have you ever heard somebody comment that so-and-so is a “linear thinker?” Or, somebody might proudly say, “I am a non-linear thinker.” What do they […]

Trust but verify

trust but verify

“Trust but Verify” This phrase was a favorite saying of Ronald Reagan, made popular during his dealings with the Soviet Union. He was quoting Felix Dzerzhinsky, one of the architects of the Soviet Secret Police. Ronald Reagan was someone I found very trustworthy. Trust. Everyone wants to be trusted. Most of us begin the day expecting to […]

What Implant is That?

what implant is that?

What Implant is That? A Web-based Reference for Implant Radiographic Identification Over the last 40 years, implants have been gaining popularity in dentistry, resulting in over a hundred types of implants in service. Each new manufacturer and design has certain characteristics that differentiate it from the competition. As prosthodontists, we are faced with a myriad […]