Mediocrity Invited: how to encourage high performers

reward-employee

In most of our companies we have a big sign with bold letters over the main door into our building. It has been there a long time and is such a regular part of the fixtures that we have lost sight of it. Although we diligently practice what the sign says, few of us, if […]

Third Generation Online Referrals

Third Generation Online Referrals

First generation attempts to create digital referral slips simply recreate the paper form in an electronic format, usually pdf. The referring dentist needs to download and print the form then fill in the information (patient name, practice information, tooth #, diagnosis etc.) by hand. The patient takes the form to the specialist and the data […]

3 Reasons You Can’t Just Ask Customers What They Want

what-customers-want

From TechCrunch: “The first reason you can’t just ask customers what they want is that they aren’t always attuned to what they really need. Steve Jobs famously said, “People don’t know what they want until you show it to them.” via 3 Reasons You Can’t Just Ask Customers What They Want | TechCrunch. I first […]

Why go Paperless? What I have now works and doesn’t cost a thing.

Why go paperless?

Paper charts don’t just appear in the office for free. The paper folder and all the other papers cost about $2.50 each. If you have 2500 charts they cost you at least $6,250 to create and every time a new patient walks in it’s another two-fifty; cha-ching. Other chart contents, like X-Rays and photographs can […]

Specific vs Diffuse: Part 2

specific-diffuse2

Two weeks ago David Baker, CEO of Think.Shift, wrote a provocative article challenging axioms – statements we believe to be self-evident truths. In this article I want to use him as an example of how to intentionally use both specific and diffuse forms of communication effectively. In a previous article I noted that some people […]

How Little Do Users Read? 20% – Tips for an effective dental homepage

RESULT OF EYE TRACKING STUDY ON A WEBPAGE

Summary: On the average Web page, users have time to read at most 28% of the words during an average visit; 20% is more likely.We’ve known since our first studies of how users read on the Web that they typically don’t read very much. Scanning text is an extremely common behavior for higher-literacy users… via […]

Caution: Falling Axioms

axiom

With a background in advertising, I am keenly aware of the influence that engaging and colorful words can have on the acceptance of an idea. However, I had not connected this with the business axioms that are so often embraced without challenge. Axioms are “statements or propositions regarded as being established, accepted or self-evidently true.” […]

How to kick start a new system at your office

staff-training

Only One is Good There are three possible outcomes when adding technology to the office only one of which is good. One: The office buys a new high tech system then throws team members at it with little or no training and no plan for implementation. This all too common approach almost always results in […]

The importance of a business mentor

business-mentor

Who’s your mentor? Having a business mentor who you can bounce ideas off of is an invaluable asset. It can make a huge difference in the success of your dental practice and the future of your business. Most of us always think we know the correct answers to all of the business issues that come […]

The importance of Cloud-Based Technology in your Modern Practice

Cloud Technology in your Modern Practice

The modern practice is a long way away from the old dental practices serving up massive paper files, heavy metal dental equipment, and impossibly hard to reach on the phone. The reason for deploying cloud-based technology services may vary from practice to practice, but the fact of the matter is, cloud computing is going to […]