Dentist Marketing Ideas: New Way to Track ROI


As a consultant, one of the first things I normally do with a new client is to work with the front desk team to set up a system to track new patient referral sources. This often requires making sure the health history includes a question about referring, the front desk team asks new patients on […]

Walking with Socrates


“We need to improve our communication” — it’s a refrain we hear often in our line of work. Sound familiar? Does your company/department/team have this “communication thing” licked? Probably not. Of course, “improving communication” is a pretty diffuse phrase. It encompasses everything from “please use the ‘reply all’ function in Outlook judiciously” to “have the […]

Obnoxiously Detailed Insurance Narratives

file insurance claims

Your Secret Weapon…Obnoxiously Detailed Narratives You’ve experienced it before…the dreaded letter from a patient’s insurance company: We need more information, there is not enough evidence of need, please send us a diagnostic film (after you have initially sent one!). Several things are critical when submitting dental claims on behalf of your patient: Most patients are […]

Message from my mentor

Message from my mentor

Message from my mentor: One of the greatest influences in my professional experience was way back in the day, in the early 1990’s. At that time my 3 children were young, under the ages of 7, and my mental state was mostly a blur. My husband and I had purchased a dental practice in Raleigh/Durham, […]



DICOM stands for Digital Image Communication in Medicine. It is an international standard for digital radiography that covers everything from hospital CAT Scans to dental periapicals. It is the DICOM standard that assures the reliable transfer of images from one system to another. The DICOM standard also calls for the transfer of essential data along […]

From Dentist to Small-Business Owner: Tips and Options


You learn how to fill cavities and keep teeth clean and healthy in dentistry school. What you don’t learn is how to raise capital and manage business debt. “That can make life after dentistry school challenging,” says Genaro Romo, who started his career in Chicago in the 1990s. He quickly realized that being a successful […]

3 Ways to Help Keep Your Dental Office Staff Happy


Happy staff, happy life? Quite possibly. Although there’s no guarantee that a happy staff leads to a happy dentist, you can be sure that a happy staff strengthens your practice. When your staff is unhappy, that unhappiness manifests itself in the form of turnover, which is something you don’t want to see with any level […]

What are you waiting for?

Change: Realize Your Greatest Potential

It’s pretty clear the world is changing at a remarkable pace. And this pace, as overwhelming as it feels today, is poised to steadily increase – many say it will continue to double every five years. So if you thought the last 20 years were something, the next 20 will be something else. For example, […]

Changing dental insurance with a connected toothbrush


From Fortune: …a dental insurance company, giving connected toothbrushes to policy holders makes all the sense in the world. Knowing that your policyholders brush their teeth on the regular means they are less likely to develop cavities and other issues associated with high claims. The insurer might even be able to promote more brushing or […]

Mediocrity Invited: how to encourage high performers


In most of our companies we have a big sign with bold letters over the main door into our building. It has been there a long time and is such a regular part of the fixtures that we have lost sight of it. Although we diligently practice what the sign says, few of us, if […]