Jim Cobb is the President and CEO of Howard/Merrell, a full-service brand development company. He has over 30 years of experience developing business and brand strategies for both consumer and B-2-B companies. His clients have included Johnson’s Baby Products, Kimberly-Clark, Stihl, Scott Paper, ReSound Hearing Aids, BB&T Bank, Bausch & Lomb, BASF and Georgia-Pacific. Prior to joining Howard/Merrell, Jim worked for Exxon, USA managing dealer marketing. Jim received his BS degree in Business Administration from Barton College and his MBA from the Babcock Graduate School of Management at Wake Forest University.