• saved by the cloud... or not

    Saved by the Cloud… or not

    Wednesday, October 22, 2014

    When you visit a medical or dental office in the future you won’t be handed a clip board and paper forms, all your personal and medical data will be stored on the cloud. The medical / dental office will merely request a download and all the data will be available instantly. No forms, no guessing […]

    Read More
  • Key Marketing Strategies to Successfully Differentiate Yourself from Everybody Else

    Key Marketing Strategies to Successfully Differentiate Yourself from Everybody Else

    Wednesday, October 15, 2014

    In online marketing, one of the most powerful elements is to determine something that will set you apart from the rest. You may be thinking, “But Livvie, I’m just like everybody else. I don’t really have anything that sets me apart.” First: Let me say to you that you have more right there at your […]

    Read More
  • analyzing dental insurance reimbursement

    Increase your bottom line: Analyze dental insurance reimbursements

    Wednesday, October 1, 2014

    Analyzing dental insurance reimbursements may increase your bottom line: Three tactics to consider PPO insurance is often one of the largest problems in a dental practice. While operating costs are on the rise, dental insurance reimbursements have stayed stagnant. In order to keep your practice on a profitable track, you’ll need to analyze, from time […]

    Read More
  • yelp_review

    6 Yelp survival skills that every dentist should know

    Wednesday, September 24, 2014

    Dr. Johnson’s epic battle with the Yelp review filter* PROLOGUE Dr. Johnson is a dentist in Philadelphia who has been practicing for more than 30 years. He has treated thousands of patients over his career. One day in 2013, he Googled himself, and to his dismay, only one person had left him a review on […]

    Read More
  • online reputation for your business

    Does your Online Reputation Precede you?

    Wednesday, September 17, 2014

    The vast majority of consumers search online for local services (source: BIA/Kelsey). As more people turn to the Internet to select healthcare providers, a patient’s first impression of your practice is often based on your online presence. You may think that having a website is enough, but it is merely one aspect that you need […]

    Read More
  • brand-identity

    Creating A Clear Brand Identity For Your Practice

    Wednesday, September 10, 2014

    Creating a clear brand identity is fundamental to developing a strong brand. The brand identity is what you want your patients to experience. It represents the ideal delivery of the brand proposition, and as such, is the foundation for a differentiated brand position. The Difference Between Brand Identity and Brand Image Brand identity and brand […]

    Read More
  • paperless mistakes

    Paperless Mistakes

    Wednesday, September 3, 2014

    One of the common mistakes dentists make with electronic charting is that they only go part way. Sometimes we miss the obvious, it is the old “can’t see the forest for the trees.” In this case the trees are the individual processes that can be used to create digital information. The forest is the paperless […]

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  • Get Your Six Month SEO Checkup

    Get Your Six Month SEO Checkup to Make Sure Your Website Isn’t Losing Its Bite

    Wednesday, August 27, 2014

    Get Your Six Month SEO Checkup to Make Sure Your Website Isn’t Losing Its Bite Just like you get your teeth cleaned every six months to make sure your bite stays healthy or you get your tires rotated twice a year to keep a firm grip on the road, taking the time to check your […]

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  • digital-radiography

    Why Digital Radiography? More Than You Think

    Wednesday, August 13, 2014

    Most everyone is aware that a major advantage of digital x-rays is the speed of acquisition. Once the sensor is exposed the image is produced within seconds. This of course saves the time of going to the processor, opening the film packs waiting for the chemical processing then labeling and mounting the films. However there […]

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  • Get paid faster

    Get paid faster

    Wednesday, July 2, 2014

    “The Survey Says” Sesame Communications has just released the results of a national study examining key drivers of adoption and use of digital marketing and patient engagement technology  by dental practices. This is a blinded study commissioned by Sesame and administered by Dental Products Report in April 2014. This study surveyed 586 dental professionals across […]

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Articles

saved by the cloud... or not
Oct
22

Saved by the Cloud… or not

When you visit a medical or dental office in the future you won’t be handed a clip board and paper forms, all your personal and medical data will be stored on the cloud. The medical / dental office will merely request a download and all the data will be available instantly. No forms, no guessing […]

Key Marketing Strategies to Successfully Differentiate Yourself from Everybody Else
Oct
15

Key Marketing Strategies to Successfully Differentiate Yourself from Everybody Else

In online marketing, one of the most powerful elements is to determine something that will set you apart from the rest. You may be thinking, “But Livvie, I’m just like everybody else. I don’t really have anything that sets me apart.” First: Let me say to you that you have more right there at your […]

analyzing dental insurance reimbursement
Oct
1

Increase your bottom line: Analyze dental insurance reimbursements

Analyzing dental insurance reimbursements may increase your bottom line: Three tactics to consider PPO insurance is often one of the largest problems in a dental practice. While operating costs are on the rise, dental insurance reimbursements have stayed stagnant. In order to keep your practice on a profitable track, you’ll need to analyze, from time […]

yelp_review
Sep
24

6 Yelp survival skills that every dentist should know

Dr. Johnson’s epic battle with the Yelp review filter* PROLOGUE Dr. Johnson is a dentist in Philadelphia who has been practicing for more than 30 years. He has treated thousands of patients over his career. One day in 2013, he Googled himself, and to his dismay, only one person had left him a review on […]

online reputation for your business
Sep
17

Does your Online Reputation Precede you?

The vast majority of consumers search online for local services (source: BIA/Kelsey). As more people turn to the Internet to select healthcare providers, a patient’s first impression of your practice is often based on your online presence. You may think that having a website is enough, but it is merely one aspect that you need […]

brand-identity
Sep
10

Creating A Clear Brand Identity For Your Practice

Creating a clear brand identity is fundamental to developing a strong brand. The brand identity is what you want your patients to experience. It represents the ideal delivery of the brand proposition, and as such, is the foundation for a differentiated brand position. The Difference Between Brand Identity and Brand Image Brand identity and brand […]