• online reputation for your business

    Does your Online Reputation Precede you?

    Wednesday, September 17, 2014

    The vast majority of consumers search online for local services (source: BIA/Kelsey). As more people turn to the Internet to select healthcare providers, a patient’s first impression of your practice is often based on your online presence. You may think that having a website is enough, but it is merely one aspect that you need […]

    Read More
  • brand-identity

    Creating A Clear Brand Identity For Your Practice

    Wednesday, September 10, 2014

    Creating a clear brand identity is fundamental to developing a strong brand. The brand identity is what you want your patients to experience. It represents the ideal delivery of the brand proposition, and as such, is the foundation for a differentiated brand position. The Difference Between Brand Identity and Brand Image Brand identity and brand […]

    Read More
  • paperless mistakes

    Paperless Mistakes

    Wednesday, September 3, 2014

    One of the common mistakes dentists make with electronic charting is that they only go part way. Sometimes we miss the obvious, it is the old “can’t see the forest for the trees.” In this case the trees are the individual processes that can be used to create digital information. The forest is the paperless […]

    Read More
  • Get Your Six Month SEO Checkup

    Get Your Six Month SEO Checkup to Make Sure Your Website Isn’t Losing Its Bite

    Wednesday, August 27, 2014

    Get Your Six Month SEO Checkup to Make Sure Your Website Isn’t Losing Its Bite Just like you get your teeth cleaned every six months to make sure your bite stays healthy or you get your tires rotated twice a year to keep a firm grip on the road, taking the time to check your […]

    Read More
  • marketing-is-everything

    Marketing Really IS Everything

    Wednesday, August 20, 2014

    Today on my way to picking up hubby from his dialysis treatment I saw an excellent example of what is meant by Marketing really is everything! We live in a large city with many apartment complexes and having been an Apartment Manager for several years, I know that keeping them in “full occupancy” can become […]

    Read More
  • digital-radiography

    Why Digital Radiography? More Than You Think

    Wednesday, August 13, 2014

    Most everyone is aware that a major advantage of digital x-rays is the speed of acquisition. Once the sensor is exposed the image is produced within seconds. This of course saves the time of going to the processor, opening the film packs waiting for the chemical processing then labeling and mounting the films. However there […]

    Read More
  • Follow up communication

    Follow Up Marketing – From Coal to Diamonds and Back to Coal

    Wednesday, July 30, 2014

    You may be doing everything right – super marketing plan – high ranking Google page – and great Facebook engagement, but unless you have a good follow up marketing strategy, you may as well be blowing in the breeze! Exactly what is “Follow Up”? Follow up means that you respond (follow up) on any inquires, telephone […]

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  • Building a successful dental brand

    Building A Successful Dental Practice Brand

    Wednesday, July 23, 2014

    Building A Successful Dental Practice Brand If you don’t think branding your dental practice is important, think again. A strong brand strategy can help you differentiate your practice and become the foundation for long-term growth and profitability. The brand will become an asset on your balance sheet and will greatly improve the value of your […]

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  • Get paid faster

    Get paid faster

    Wednesday, July 2, 2014

    “The Survey Says” Sesame Communications has just released the results of a national study examining key drivers of adoption and use of digital marketing and patient engagement technology  by dental practices. This is a blinded study commissioned by Sesame and administered by Dental Products Report in April 2014. This study surveyed 586 dental professionals across […]

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  • become-dentist

    Why Become a Dentist. My Thoughts, Then and Now

    Wednesday, June 25, 2014

    It seems to me that goals and aspirations upon entering dentistry have changed drastically over the years. A few weeks ago, I was attending a conference and the subject arose as to “Why did you become a dentist?” I thought this was a really easy question until I tried to write down the reasons that […]

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Articles

online reputation for your business
Sep
17

Does your Online Reputation Precede you?

The vast majority of consumers search online for local services (source: BIA/Kelsey). As more people turn to the Internet to select healthcare providers, a patient’s first impression of your practice is often based on your online presence. You may think that having a website is enough, but it is merely one aspect that you need […]

brand-identity
Sep
10

Creating A Clear Brand Identity For Your Practice

Creating a clear brand identity is fundamental to developing a strong brand. The brand identity is what you want your patients to experience. It represents the ideal delivery of the brand proposition, and as such, is the foundation for a differentiated brand position. The Difference Between Brand Identity and Brand Image Brand identity and brand […]

paperless mistakes
Sep
3

Paperless Mistakes

One of the common mistakes dentists make with electronic charting is that they only go part way. Sometimes we miss the obvious, it is the old “can’t see the forest for the trees.” In this case the trees are the individual processes that can be used to create digital information. The forest is the paperless […]

Get Your Six Month SEO Checkup
Aug
27

Get Your Six Month SEO Checkup to Make Sure Your Website Isn’t Losing Its Bite

Get Your Six Month SEO Checkup to Make Sure Your Website Isn’t Losing Its Bite Just like you get your teeth cleaned every six months to make sure your bite stays healthy or you get your tires rotated twice a year to keep a firm grip on the road, taking the time to check your […]

marketing-is-everything
Aug
20

Marketing Really IS Everything

Today on my way to picking up hubby from his dialysis treatment I saw an excellent example of what is meant by Marketing really is everything! We live in a large city with many apartment complexes and having been an Apartment Manager for several years, I know that keeping them in “full occupancy” can become […]

digital-radiography
Aug
13

Why Digital Radiography? More Than You Think

Most everyone is aware that a major advantage of digital x-rays is the speed of acquisition. Once the sensor is exposed the image is produced within seconds. This of course saves the time of going to the processor, opening the film packs waiting for the chemical processing then labeling and mounting the films. However there […]